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BEI PROs Adds Executive Fuel to Power Launch New Programs

22 Oct, 2009

BEI PROs Adds Executive Fuel to Power Launch New Programs


Wesley Chapel, FL (October 2009) - Jerry Newberry and Jeff Kelly, founders of BEI PROS, are pleased to announce an “electrifying addition to the BEI PROS executive team.” Steve Rolla, the former President of various IKON and Global Imaging Systems companies, has joined BEI PROS to increase PROS capacity to satisfy the demand for current PROS Training and Consulting Services and to advance the launch process of new PROS offerings.

“We’re thrilled that we’ve attracted Steve to PROS,” said Jerry Newberry, President of BEI PROS. “PROS focus has been and always will be focused on driving Operational Excellence and Improved Profitability of Dealers’ Service organizations. Steve’s achievements and background fits perfectly with our model. I personally watched Steve run a Global company year in and year out, achieving 20% plus bottom line profit. Steve’s service organizations always had GPs in excess of 55%.”

“Steve is one of the few Company Presidents in the Industry who have come from a Service background,” said Jeff Kelly. “Most of the industry views Steve as the President of organizations that have achieved IKON’s CEO of the Year award, or the Global Imaging Systems’ Chairman’s award, however, he also brings 15 years of experience as the Vice President of Service and Operations for the largest independent dealer the industry has ever known - A-Copy, where he managed a powerful organization with over 25,000 customers and 250 Service personnel.”

BEI Pros plans to use Steve’s wealth of experience and knowledge to further help their dealer and manufacturer clients, utilizing his “CEO insight to Service and overall dealer improvement.” Steve has been mentoring dealer principals for the past year in every discipline. He has completed acquisitions, designed sales organization growth programs, and was instrumental in the development of the Print Management Solutions Group’s MPS Sales and Service training programs. Most recently he addressed the Kyocera Canada dealer group, and the reaction to his message on Print Management was overwhelming. Anyone who has seen a Rolla presentation knows that his fire and passion are contagious. According to Newberry, “We are always looking for ways to add never ending value to our clients. Adding Steve to our team and making him immediately available to our dealers’ executive teams is an extraordinary demonstration of our value-adds commitment. We want Steve to get immediately involved with the Presidents of our dealer clients. We have seen him in action and know how quickly he can make a positive impact on an organization’s success.”

When asked for comment on this announcement, Steve implied that he has been intrigued about the PROS model since he left Global Imaging Systems in January, saying, “I have always had my roots in the Service Function. I think that is why Tom Johnson recruited me to run a Global Company. Tom and I worked together to write a service handbook and the original Global benchmarks. Tom based his whole benchmarking model on Service excellence, and he knew I could deliver it. I operated my companies to those benchmarks and was able to use that 20% plus bottom line performance to drive our Selling activities. Jerry and Jeff are, hands down, the experts in Service organization - operational and profit improvement. They have taken the benchmark model and elevated it to a new level.” Steve adds, “I have been around all of the so called experts in Service at one time or another, and no one has a grasp of the tactics, words and ‘must do’ activities like Jerry and Jeff. I sat through one of their Advanced Service Management Schools and knew then and there, that I wanted to be a part of what they did to add value to the dealership community. I look forward to working with the Presidents and Service Executives of the PROS client base. We are cooking up some pretty exciting stuff to bring to our clients, and I can’t wait to deliver.”

When asked about the “exciting stuff” in detail, Rolla responded, “We will be launching new programs at the CDA Presidents meeting in late October, so stay tuned!”

In the next few months, BEI PROS will be announcing a series of new relationships to further support PROs dealer clients, and a new Service training program which Newberry says is guaranteed to “definitively separate a dealer from its competition in any market in North America.” Newberry adds, “Steve will be instrumental in working with our client companies’ Presidents and Service Executives, to insure our new offerings, much like our Advanced Service Management Program, are right on target and hard hitting. Steve’s energy, enthusiasm and focus are the final ingredient to guarantee it!”




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