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BMI Announces United Smart Search Integration

15 Apr, 2009

BMI Announces United Smart Search Integration

New York, NY (April 9, 2009) – Business Management International, Inc. (BMI) has announced the integration of United Smart Search technology into its OP Revelation Software for independent office product resellers, resulting in improved search capabilities for eCommerce applications. United Smart Search technology is provided by United Stationers Supply Co., North America's largest broad line wholesaler of business products. United Smart Search enables the delivery of United’s content for nearly 40,000 products to power resellers web storefronts, based on search and navigation requests by end consumers. The integration of the United Smart Search technology allows resellers to leverage United Stationers’ industry-leading content, state-of-the-art search and navigation, and cross-sell and up-sell capabilities within the OP Revelation eCommerce platform. To help consumers more easily find the products that best suit their needs, United Stationers enhanced its United Smart Search content to provide more detailed product attributes, improved photographs, persuasive selling copy, and additional data to facilitate the matching of supplies with equipment. “BMI’s integration of United Smart Search represents another step in our continued drive to improve the end-consumer shopping experience, and to help resellers enhance their capabilities through access to this technology,” said Laura Gale, vice president of marketing for United. “With the advent of United Smart Search, resellers have a powerful way to deliver improved content to their customers in a user-friendly fashion that will help increase their web sales and improve customer service.” BMI Integrates United Smart Search “The United Smart Search integration has exceeded our expectations in terms of the value it has added to our OP Revelation solution,” said Craig Greitzer, BMI’s vice president of sales. The reseller can be assured that their customers will find the products they want with the fewest clicks.”

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