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Britannia Integrates its Web Storefront with HP Supplies Finder

14 Aug, 2007

Britannia Integrates its Web Storefront with HP Supplies Finder

Fort Wayne, IN - Britannia, a leading provider of industry-specific information technology solutions for the office products industry, announced the integration of its BritLink5 web storefront with Hewlett Packard's HP Supplies Finder. The new tool makes it easy for end consumers to find and order genuine HP printing supplies such as ink, toner, and paper directly from a dealer’s BritLink5 web site. The result is improved customer service and additional supply sales for independent dealers using Britannia software to manage their operations.

Once a printer is sold, supplies like ink, toner, and paper make up 70-80% of the future revenue stream from the product. HP Supplies Finder helps dealers capture more of these potential sales by allowing customers to link directly to HP Supplies Finder, search for and compare products, and seamlessly add them to their BritLink5 shopping cart. Customers will see their correct price for each item, including discounts, contracts or other special pricing, while searching on Supplies Finder. Other site features include a paper selector tool, additional product recommendations based on current selections, and call-outs listing the HP Purchase Edge loyalty point value for each item. Site content is automatically updated to reduce dealer management requirements.

"ECI² and HP continue to invest in technology on behalf of the independent dealer, first with the PurchasEdge loyalty program and now with Supplies Finder,” said Britannia Product Manager Jeff Jones. “These types of leading-edge programs help dealers drive sales and encourage repeat business."

HP Supplies Finder is available to all dealers using BritLink5 at no additional cost. Britannia has already updated all current BritLink5 web sites with support for the new tool.

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