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Broaden your Horizons at ITEX 2006

8 Feb, 2006

Broaden your Horizons at ITEX 2006

Here’s a scenario you likely had to tackle at least once in your business life:

One of your competitors has just unleashed an innovative product or service which pushes your company up against the wall. You must respond—and fast—because this new idea is shaking up the market.

This is known as “disruptive innovation” and it happens when something new shakes up a market, forcing everyone else to either adapt or become doomed.

These unexpected hot trends are all around us. For example, the Blackberry “wireless assistant” rocked the pocket PC distribution channels, and the company’s direct-to-consumer ordering process still has its competitors analyzing their supply chains. So, what has this to do with you?

Entrepreneurial document solution providers continue to be significant innovators, but a need still remains for those in the business to become more proactive instead of reactive when it relates to cutting edge technology. Most trending has been left to the “big boy” OEMs.

Manufacturers can offer plenty of information that pertains to their products and services, but the options are broader for the dealer who can acquire additional know-how of other, valid technologies in order to stay highly competitive and profitable. After all, if your competition brings out something that completely invalidates your product offerings, you have a serious problem to address.

Additionally, sometimes the sizeable OEMs can miss incoming trends because they're so distracted by their own success, or may just be too short-sighted to immediately recognize what is happening.

Sometimes it’s necessary to help those companies still on the outside looking in. The 2006 ITEX convention is, more than ever, ready to provide assistance and broaden the horizons of document solution providers in North America, and beyond.

The March 14-17 event at the Las Vegas Convention Center has increased its educational classes to 100 hours and has expanded its Dealer Business Forums to two days. The classes will feature the industry’s leading minds discussing service, sales, solutions, marketing, print management, operations, and, of course, trends.

The forums, lead by top industry analysts, will dissect the current market, where it is heading, and what areas of the industry will provide the greatest profit possibilities.

You can't afford to ignore the rumblings. A niche player isn’t always profitable, and altering your business model means following an industry trend, and sometimes being the first-to-market with them, which makes you competitive for your clients’ total document and workflow solutions.

For more information on ITEX 2006, visit www.itexshow.com or call 800-989-6077.

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