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BTA’s ProFinance Scheduled for Feb. 6-7

22 Jan, 2008

BTA’s ProFinance Scheduled for Feb. 6-7

On Feb. 6-7, 2008, in Orlando, Fla., the Business Technology Association (BTA) will host ProFinance, a two-day educational opportunity for owners and executive-level staff who make the critical business decisions that impact the office technology dealership’s success. The course is designed to help dealerships set the strategy, track critical performance measures and manage assets according to a proven business model designed to improve profitability.

“It can be lonely being an independent company in a very competitive industry,” says John Hanson of Strategy Business Associates (SBA), who leads the course along with SBA’s John Hey. “You don't know what 'good' looks like in your industry. As a result, many of your strategic decisions are made in a vacuum or by intuition. It is easy to be intimidated by the large public firms in the industry because of their size and perceived ability to purchase product at a lower price. The reality is that this is a perfect time to be an independent company in a rapidly changing industry.”

Hanson and Hey will teach the financial terms and relationships that helped them make the decisions that built their company from a $5 million to a $150 million enterprise. In addition to helping dealers implement "The Model" in their dealerships, Hanson and Hey will help attendees understand the strategies required to become more client and employee focused — key strategies toward successfully growing a company, improving profitability and winning against the competition.

Among the ProFinance focus areas: the history of key financial benchmarks in a changing environment, addressing business model development, strategic planning and the business model; the importance of analyzing and understanding financial statements, addressing the income statement, balance sheet and benchmarks (employee productivity, profitability, expense, asset management), obstacles to model adoption, classification of income and expense line Items; and management strategies, addressing the impact on company culture.

Those who have attended BTA’s ProFinance in the past give the course high marks:

• "Wow, these guys over-delivered! I came expecting a financial review or process. I got an extreme makeover of ideas about our business! John and John put a great package together. I came to better understand the model, but got so many management and implementation tips that I feel will be able to take our company to the next level. I will strongly recommend any owner I meet to attend this seminar and I look forward to my next meeting with John and John." — Wayne Cernie, BSA Business Solutions, Phoenix, Ariz.

• "This is a very useful seminar. Any business or dealership can use the benchmarks to help improve their profits, organization and purpose of their dealership. Learn it, put it to work, monitor it. It will pay off greatly." — Tony Pezeshkian, Summit Business Systems Inc., Oklahoma City, Okla.

• "My owner has bragged on this seminar for the last year since he went to it. Now that I have the information as well as he does, we will begin implementing practices as soon as possible, with as little disruption as possible. John and John are great trainers and make it fun to learn what can be dry information." — Debbie Howes, Digital Business Machines, Nashville, Tenn.

For more information or to register for the workshop, visit www.bta.org and click on “Education and Certification” and then “ProFinance,” or call (800) 505-2821.

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