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BTA Annual Dealer Survey Places Gestetner Tops in Multiple Categories

29 Jun, 2004

BTA Annual Dealer Survey Places Gestetner Tops in Multiple Categories

Gestetner, a brand of Ricoh Corporation, has been named the Business Technology Association's 2004 Channel's Choice overall "Superior Performance" award winner, and top vendor in four individual Channel's Choice categories.   The awards will be presented at CompTIA's Breakaway 2004, held on August 4-6 in Orlando, FL.  

The awards are based on an annual, nationwide survey of office technology dealers.  More than 2,000 ballots were distributed this year, with questions focusing on vendor strengths and weaknesses in more than 30 performance categories.  Gestetner received the top award by receiving the highest overall ranking, In addition to Superior Performance, Gestetner received Channel's Choice awards for Corporate Support, Marketing Distribution Policy, Product Line, and Digital-Connected Product.

"Gestetner is devoted to providing industry-best products and services to our customers, and there can be no greater affirmation than being voted best in class by the dealer community itself," said Mark Pollack, Gestetner's vice president of product marketing and marketing support.  "We are honored by this recognition, and pledge to work even harder to exceed our customers' expectations."

"BTA's Channel's Choice awards program provides dealers with a means of honoring vendors that are most supportive of the BTA channel," said BTA Executive Director, Bert Darling.  "Gestetner's strong performance reflects an understanding that the vendor-customer relationship is job one.  We express our sincere thanks for its exceptional support of BTA and the Association's members."


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