BTA Print Management Workshop28 Aug, 2007
BTA Print Management Workshop
Taught by Tom Callinan of Strategy Development, The Print Management Workshop is designed to provide dealerships with the tools they need to establish a print management strategy that will allow them to significantly increase the quantity of captured prints, lock in customers, distinguish themselves from competitors and, ultimately, sell more hardware.
The workshop will be held at Planet Hollywood Hotel in Las Vegas on September 10-11, 2007.
As a provider of print management services, the dealer can become the end user's "single source" for managing printed pages and the hardware used to produce them. By utilizing the services of a dealership that offers a print management program, the end user company can eliminate the need to deal with multiple vendors and invoices and leverage the benefits of a holistic view of its printer fleet. With one vendor responsible for the entire output fleet and all printer-related issues, regardless of brand, the end user can save time and money and improve efficiencies. Meanwhile, the dealership providing print management services can position itself as a technology partner, ultimately transitioning the end user's output devices to a single brand and winning additional hardware placement and software implementation opportunities.
Understanding the print space (the opportunity, IT's involvement, the sales approach and target markets)
Getting the appointment
Presenting a value proposition
How to conduct an assessment
Developing a strategy and tactics
How to build a print management proposal that sells
Pricing a print management contract
How to expand the opportunity after the sale
Preparing for account reviews
Who Should Attend: Dealership Principals, Sales Managers, VPs of
Sales & Print Specialists.
https://www.bta.org/i4a/forms/form.cfm?id=37 to fill out the online