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BTA Signs Marketing Agreement for MPS eLearning Program

13 May, 2010

BTA Signs Marketing Agreement for MPS eLearning Program


Kansas City, MO (May 2010) — The Business Technology Association announced today that it has signed a marketing agreement to offer its members access to the industry’s most comprehensive managed print services (MPS) eLearning program. Developed by InfoTrends, a worldwide consulting firm for the digital imaging and document solutions industry, and Strategy Development, an MPS consulting and training firm, the eLearning program is designed to educate dealers on how to effectively engage and sell MPS.

Under the agreement, BTA members will be able to purchase the Managed Print Services eLearning Sales Training Program at a discounted rate. The Web-based program offers a self-paced curriculum with guided audio and engaging interactive exercises that are available 24 hours a day —  at an affordable price.

“We’re excited to partner with InfoTrends and Strategy Development to offer the BTA community access to this innovative program,” said BTA President Bill James. “The program provides a dealership’s sales staff members with the knowledge they need to effectively sell MPS and capitalize on this market opportunity.”


The MPS eLearning program leverages InfoTrends’ deep industry knowledge on the MPS space as well as Strategy Development’s real-world experience helping dealers, resellers and manufacturers launch successful MPS programs. The program consists of eight courses:

  • Developing a Territory
  • The First Appointment
  • Performing an Assessment
  • Contractual Selling (Optional)
  • Pricing an MPS Transaction
  • A Successful Strategy Session
  • Designing Winning Proposals
  • Expanding Your MPS Relationship


An assessment quiz is provided at the end of each course to test the student’s comprehension. Students who take and pass the entire program will receive a certificate of completion, certifying them as a trained sales representative.

Standard pricing is $599 for the first course and $349 for each additional course in the MPS eLearning program, but BTA members will receive a 15% discount when they sign up through the BTA member Web site. To learn more about the eLearning program and the discounts available to members visit www.bta.org/MPSelearning.  

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.

InfoTrends, a Questex company, is a leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. The firm provides research, analysis, forecasts and advice to help clients understand market trends, identify opportunities and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Strategy Development is a management consulting firm for the technology and outsourcing space specializing in MPS, business planning, sales effectiveness, advanced sales training, and operational and service improvement.  Additional information about Strategy Development is available on the Web at www.strategydevelopment.org.




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