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BTA Southeast & BTA Mid-America to Host District Event in June

20 May, 2009

BTA Southeast & BTA Mid-America to Host District Event in June

Kansas City, Mo (May 2009) — The Southeast and Mid-America districts of the Business Technology Association (BTA; www.bta.org) will host “Jazz it Up in New Orleans!,” an education and networking conference, June 11-13, 2009, at the New Orleans Marriott, New Orleans, La. This unique conference will provide a broad range of in-depth, two-day education opportunities, plus a General Registration education session line-up. There will also be plenty of opportunities to network and learn from fellow office technology dealers.

On Thursday and Friday, June 11-12, attendees have the opportunity to register for one of five front-runner education sessions: BTA Sales Management Workshop, taught by Ed Carroll and David Ramos of Strategy Development; BTA ProFinance, taught by John Hey and John Hanson of Strategic Business Associates; CompTIA CDIA+ Training, taught by Byron Aulick of DataVault Inc.; Getting More Pages Under Contract Through Managed Print Services, taught by Darrell Amy of Dealer Marketing Systems and Gary Halperin and Lon Price of Digital Gateway; and Changing Workplace Attitudes, taught by Lisbeth Anne Marin of Lisbeth Anne Designs & Consulting. Attendees to the front-runner education sessions will receive free General Registration, as well as continental breakfasts on Thursday and Friday.

On Friday from 6:30 to 9:30 p.m., a cocktail reception at the hotel will kick off the General Registration event, allowing attendees to network with their peers.

On Saturday, three consecutive education sessions will be held from 8 a.m. until noon. The first session, “Is Your Service Department Reactive or Proactive?,” will be presented by Jack Duncan, founder of Jack Duncan Consulting. Do you have a formula for calculating the number of technicians you need on staff? Do you have an “early warning” system for knowing when customers are having too many service issues? Do you know when technicians are struggling with poorly performing models? Is your management team the fire chief and are your technicians firemen? In this session, learn how to address these issues and more to help take the stress out of service and increase customer satisfaction and profits.

The second session, “Creating Incentive Programs for Non-Sales Employees,” will be presented by Jim Kahrs, founder and president of Prosperity Plus Management Consulting Inc. Most dealerships have performance-based commission and bonus programs for their sales teams. These programs, when effectively designed, reward sales reps for generating much needed sales. Though most realize that the overall productivity of a dealership's administrative and service teams are just as important, few have production-based incentive plans in place for them. In this session, learn how and why to create financial incentives for administrative and service teams. Attendees will leave with specific plans that can be immediately implemented in their dealerships.

The final session, “Print Management: How to Successfully Launch & Measure a Program,” will be presented by Tom Callinan, founding principal of Strategy Development. In the last couple of years, many dealers have entered the print management space; some successfully, but more often than not, the dealer does not achieve the desired results. Most of these dealers are not making significant errors. They are simply slightly off in a handful of areas; those errors compound and result in a less-than-successful initiative. Unfortunately, many just “try harder” with the same strategy or tactics and others simply give up, redefining print management to chalk up some success. If you are not writing aftermarket contracts with monthly billings averaging more than $4,500 per month, you are missing the core of a print management initiative. In this session, you will learn from the leading print management consulting firm the keys to success in print management and the pitfalls to avoid.

On Saturday evening, attendees will visit the Audubon Aquarium of the Americas for a private dinner from 6:30 to 9:30 p.m.

Attendees will also have the opportunity to visit with exhibiting sponsors all day Thursday and Friday and on Saturday morning. In addition, the Samsung Electronics Corp.’s “Mobile Experience Tour 2009” will stop by the event, where its “Mobile Showcase” will be on display.

For more information or to register, visit www.bta.org, call (800) 234-8996 or e-mail Linda Alwood at lalwood@aol.com.

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