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BTA Southeast District Hosts Dealer Strategies Summit 2010 in June in Orlando, FL

7 Jul, 2010

BTA Southeast District Hosts Dealer Strategies Summit 2010 in June in Orlando, FL

 Kansas City, MO (June 2010) — Expanded in scope over previous education and networking events in recent years, the Southeast District of the Business Technology Association’s recent Dealer Strategies Summit 2010 featured two education tracks and 20 exhibiting sponsors. The event, which drew approximately 80 dealer and vendor attendees, was held June 16-17 in Orlando, Fla.

“Based on the positive response to our recent conferences, the schedule in Orlando was expanded to include 15 education sessions and 10 presenters,” said 2009-10 BTA Southeast President Mike Upchurch. “As expected, this change proved to be the right decision, based on the comments we have received and the high degree of audience/presenter interaction that occurred in each session.”

Feedback from Hector Bezuidenhout, president of Digital Business Machines, Nashville, Tenn., supports Upchurch’s comments: “I really appreciated the event because I got to hear other dealers’ solutions to the same problems I face. I always learn a lot at BTA events. They are a great investment.”

Another attendee commented on one presenter in particular. “Thank you for a great conference,” said Chris Gaiser, assistant service manager at North American Office Solutions, Orlando, Fla. “I thought it was very insightful. The speakers were very pleasant and knowledgeable. I especially liked Mike Woodard’s ‘Service Delivery in the MPS World.’ I gained a great deal of knowledge from him.”

The speaker line-up and their sessions included: “The DNA of the Managed Print Services Salesperson” and “Sales Compensation Design 101,” with Sally Brause, GreatAmerica Leasing Corp.; “Multiply Sales Without Adding Salespeople,” with Larry Breed, MarketMentorOnline Inc.; “Managing Accounts Receivable & Collections,” with Terry Chapman, Business Electronics Corp., Birmingham, Ala.; “Did Training Work? Easy Ways to Measure the Business Impact of Sales Training” and “New Skills Required for Solution Selling,” with Teresa Hiatt, Ricoh Americas Corp.; “Profits Found in the Color Market” and “The Need to be in MPS Today,” with David Ramos, Strategy Development; “Ending the Declining Page-Volume Cycle” and “Remote Diagnostics,” with Bob Sostilio, Sostilio & Associates International; and “Service Delivery in the MPS World: Challenges, Pitfalls & Benefits,” with Mike Woodard, Strategy Development.  There were also round-table discussion sessions on the topics of disaster recovery, dealer software solutions, and leasing issues.

Sponsors for the event were: Color Imaging, De Lage Landen, Digital Gateway, Digitek Computer Products, DocuLex, DocuWare, ECi Software Solutions, Epson America, Equipment Data Associates, ESP, FMAudit, GreatAmerica Leasing, Image Star, Muratec America, Polek & Polek, Print Audit, Print MIB, SalesChain, Sharp Electronics and Supplies Network.

The next BTA Southeast event is scheduled for Oct. 22-23 in Waynesville, N.C. Watch www.bta.org for details.


Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.


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