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Business Technology Association to Host ProFinance Aug. 11-12 in Chicago

15 Jul, 2010

Business Technology Association to Host ProFinance Aug. 11-12 in Chicago

Kansas City, MO (July 2010) — On Aug. 11-12 in Chicago, the Business Technology Association (BTA) will host ProFinance, a one-and-a-half-day educational course for office technology dealers. The course is taught by John Hey and John Hanson of Strategic Business Associates.

It can be lonely being an independent company in a very competitive industry. You don’t know what “good” looks like in your industry. As a result, many of your strategic decisions are made in a vacuum or by intuition. It is easy to be intimidated by the large public firms in the industry because of their size and perceived ability to purchase product at a lower price. The reality is that this is a perfect time to be an independent company in a rapidly changing industry.

ProFinance’s instructors will teach attendees the financial terms and relationships that helped them make the decisions that built DC Hey from a $5 million to a $150 million IKON-acquired enterprise. In addition to helping attendees implement “The Model” in their companies, they will help them understand the strategies required to become more client and employee focused — key strategies toward successfully growing their companies, improving profitability and winning against the competition.

ProFinance is designed for owners and executive-level staff who make the critical business decisions that impact a company's success. ProFinance is one of BTA’s longest-running courses and has received many positive reviews through the years. Among the comments from recent attendees:

§         “This class is by far the most meaningful training I have had to give the tools to measure the company and steer us toward future growth and sustainability. Great job! Thank you!” — Julie Warner, Digital Copy Systems, Peoria, Ill.

§         “Wow, these guys over-delivered! I came expecting a financial review or process. I got an extreme makeover of ideas about our business! John and John put a great package together. I came to better understand the model, but got so many management and implementation tips that I feel will be able to take our company to the next level. I will strongly recommend any owner I meet to attend this seminar and look forward to my next meeting with John and John.” — Wayne Cernie, BSA Business Solutions, Phoenix, Ariz.

§          “Over the last two to three years, we have implemented these ideas and model and it has clearly changed and driven our business to a solid and more optimistic phase. We had the best interests of our clients and employees, but needed a road map to effectively negotiate our future.” — Dawn Abbhul, Repeat Business Systems, Albany, N.Y.

For more information or to register for ProFinance, visit www.bta.org/ProFinance or call (800) 843-5059. Returning BTA-member ProFinance students seeking a refresher course and the opportunity to obtain the new model can attend for 50 percent off the member price.

 Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO 64145.

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