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Business Technology Association to Host ProFinance Nov. 10-11 in Las Vegas

13 Oct, 2010

Business Technology Association to Host ProFinance Nov. 10-11 in Las Vegas

Kansas City, MO (October 14, 2010) - On Nov. 10-11, at the Westin Casuarina in Las Vegas, the Business Technology Association (BTA) will host ProFinance, a one-and-a-half-day educational course for office technology dealers. The course is taught by John Hey and John Hanson of Strategic Business Associates.

It can be lonely owning an independent dealership in the very competitive office technology industry. You don’t always know what “good” looks like. As a result, many of your strategic decisions are made in a vacuum or by intuition. It is easy to be intimidated by the large, direct sales operations in the industry because of their size and perceived ability to purchase product at a lower price. The reality is that this is a perfect time to own an independent dealership in this rapidly changing industry.

ProFinance’s instructors will teach attendees the financial terms and relationships that helped them make the decisions that built DC Hey from a $5 million to a $150 million IKON-acquired enterprise. In addition to helping attendees implement “The Model” in their companies, they will help them understand the strategies required to become more client and employee focused — key strategies toward successfully growing their companies, improving profitability and winning against the competition.

ProFinance is designed for owners and executive-level staff members who make the critical business decisions that impact an office technology dealership’s success.
ProFinance is one of BTA’s longest-running courses and has received many positive reviews through the years. Among the comments from recent attendees:

"As a small dealer, I contemplated what I could take away from this course, thinking it was geared to larger dealers. I found everything to be helpful and look forward to seeing how my business compares to the benchmarks and where and how I can improve and grow." — John Bruno, Alpha Imaging, Newington, Conn.
“Wow, these guys over-delivered! I came expecting a financial review or process. I got an extreme makeover of ideas about our business! John and John put a great package together. I came to better understand the model, but got so many management and implementation tips that I feel will be able to take our company to the next level. I will strongly recommend any owner I meet to attend this seminar and look forward to my next meeting with John and John.” — Wayne Cernie, BSA Business Solutions, Phoenix, Ariz.

“Over the last two to three years, we have implemented these ideas and model and it has clearly changed and driven our business to a solid and more optimistic phase. We had the best interests of our clients and employees, but needed a road map to effectively negotiate our future.” — Dawn Abbhul, Repeat Business Systems, Albany, N.Y.

For more information or to register for ProFinance, visit www.bta.org/ProFinance or call (800) 843-5059. Returning BTA-member ProFinance students seeking a refresher course and the opportunity to obtain the new model can attend for 50 percent off the member price.

About  the BTA
Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.

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