Canon Canada Resells Pageflex Persona Cross Media Suite from Bitstream3 Dec, 2008
Canon Canada Resells Pageflex Persona Cross Media Suite from Bitstream
Cambridge, MA (November 21, 2008) – Pageflex, a division of Bitstream Inc.and a leading developer of enterprise variable publishing and web-to-print solutions, and Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc., have announced an agreement that strengthens Canon Canada’s variable data solution offerings. The agreement gives customers of Canon Canada’s digital production equipment, such as the flagship imagePRESS C7000VP, the ability to provide their customers with powerful customized communications through Pageflex Persona Cross Media Suite. Pageflex will be demonstrating Pageflex Persona in the Canon Canada booth (#600) at Print World Canada, being held November 22-24, 2008 at The Direct Energy Centre, Exhibition Place in Toronto, Ontario, Canada.
Bitstream, which first introduced variable data software 10 years ago, is now an Alliance Partner within the Canon Workflow Program. The agreement means that Canon Canada’s customers have access to Bitstream’s Pageflex Persona, a desktop variable data application that can generate variable communications in both print and HTML email formats.
Mason Olds, Sr. Vice President and General Manager of the Imaging Systems Group of Canon Canada Inc. said: “Print doesn’t operate in a vacuum – it’s increasingly likely to be part of a cross-media marketing campaign. As printers across Canada make the transition to marketing service providers, we welcome the addition of Pageflex Persona to the burgeoning Canon Workflow Program. It gives imagePRESS users the ability to offer integrated marketing campaigns and secure new revenue opportunities for their business.”
Bitstream’s CEO, Anna Chagnon commented on the partnership by stating: “We are delighted to now extend to extend our relationship within Canon by adding Canon Canada to our growing list of resellers. Our ongoing partnership brings together the best in personalization and cross media technology with the exceptional image quality of the Canon imagePRESS products. Together, Pageflex and Canon Canada give customers a way to grow from being a print specialist into a multi-media communications provider.”