Daisytek Releases New, Full-Line Business Products 2003 Catalog25 Nov, 2002
Daisytek Releases New, Full-Line Business Products 2003 Catalog
The new, full-line computer and office supplies catalog of Daisytek International represents more than just the pricing of paper clips, file folders and printer cartridges. Completion of the "big book" marks a major milestone in one of the most important strategic moves in the history of the company, a global distributor of computer supplies, office products and accessories with projected annual revenues approaching $2 billion. Daisytek will begin delivering orders supported by the catalog in January 2003.
The four-color catalog, featuring 12,000 office and computer product items, is Daisytek's entree into the massive office products arena, along with its existing computer supplies expertise. The initiative is linked to the evolution of a more efficient and leveragable regional warehouse distribution model, which includes two new facilities and an enhanced ground distribution agreement with FedEx.
Over the next few weeks, the company will begin shipping the Business Products 2003 catalog to hundreds of resellers, from neighborhood stationery stores to mega office supply warehouses. After only one week of formal marketing, the company has received orders for 25,000 catalogs.
Daisytek has evolved in the past 25 years from a small supplier of daisy print wheels to a global distribution and marketing operation focused primarily on printer cartridges and computer peripheral sales. The entry into "desktop" office products will double the size of Daisytek's addressable market.
Catalog offers several key advantages for resellers
The catalog offers some key advantages for resellers. One of the biggest benefits is access to Daisytek's superior drop-shipping capabilities. The company drop-ships approximately 60% of total U.S. orders. With convenient cutoff times of 5 p.m. in any time zone (later in Memphis), the company's resellers can use Daisytek to drop-ship orders next day to their own end-user customers, that is, a store, a workplace or an individual. The order bears the name of the reseller, not Daisytek, so the process is seamless and invisible to the end user. Drop shipment is one of the fastest growing order categories in the office products marketplace.
The catalog will also provide resellers with cost-effective "second call" support. Powell explains that dealers typically pay a high premium for second call products - those items that their first call provider of choice either doesn't have in stock or that the reseller simply chooses to source elsewhere.
While the catalog lists 12,000 items, Powell points out that Daisytek will warehouse more than 20,000 products. He says, "If you don't see it in the catalog, just ask; we probably have it or can get it."
The catalogs may be customized with the reseller's name and contact information for distribution to their own customers. The company plans to produce the catalog annually.
Gordon Zdeblick, vice president of office products, says his team has utilized a number of communication tools to inform resellers of the new program, from letters and brochures, to stories in trade publications, and hundreds of personal calls to current and prospective customers.
Complementing the Business Products 2003 book are three "mini-catalogs," each developed with a different focus. They are business machines and peripherals; computer supplies (printer cartridges, etc.); and a comprehensive product listing of the office items essential to running a business. The mini-catalogs can also be imprinted with company information and various pricing options: a reseller's custom prices, the manufacturer's suggested retail price (MSRP) or no pricing. The mini-catalogs are printed semi-annually.