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EFI Offers Free Handbook to Variable Data Printing

5 Mar, 2004

EFI Offers Free Handbook to Variable Data Printing

FOSTER CITY, CA--EFI, a leader in digital imaging and print management solutions for commercial and enterprise printing, is offering free copies of its guide the "ABC's of VDP" to help printers successfully implement a personalized printing program by choosing the best authoring tools and digital printing servers and engines. The guide will be available free at the On Demand show in New York, March 8 - 10 at EFI booth #3119 at the Javits Convention Center. Copies may also be requested online at www.efi.com.

"Variable Data Printing is one of the fastest growing and most profitable areas of digital printing, but choosing the right solution for your printing environment can be challenging," said Kathy Wilson, EFI VDP Product Manager. "EFI developed the 'ABC's of VDP' to provide a clear overview of the basic technology behind, and benefits of, Variable Data Printing as well as explain how to create successful marketing campaigns that increase response rates."

The 46-page, full color guide includes chapters on EFI's VDP solutions, samples of VDP campaigns and a dictionary of VDP terms for better understanding. The guide also describes how to mount a successful marketing campaign by integrating VDP into existing digital printing workflows. It also addresses many key questions that will help printers streamline workflow, reduce costs and roll out successful VDP campaigns

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