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EFI's New Digital StoreFront 3.0 Helps Printers Improve Customer Retention and Ease Job Submission

24 Jul, 2007

EFI's New Digital StoreFront 3.0 Helps Printers Improve Customer Retention and Ease Job Submission

 EFI has announced a new version of its PrintMessenger PDF-generating drivers that let print service providers choose to remove the shortcuts which route print jobs to other print service providers from the user interface of their Adobe Reader and Adobe Acrobat applications. PrintMessenger is a standard feature of EFI’s award-winning Web-To-Print platform, Digital StoreFront™. The new PrintMessenger creates a “File-Print” link to their own shop from within Adobe Reader or Adobe Acrobat as well as any other Apple Macintosh or Windows application.

The new software lets the print service provider and/or their customers decide whether or not to remove the link to other print service providers upon installation of the PrintMessenger software. PrintMessenger is downloadable from the print service provider’s own EFI Digital StoreFront (DSF) web site, or can be deployed in an enterprise environment through the use of standard MSI installers.

The new PrintMessenger option is implemented in a way specified by Adobe itself, so the solution is a robust, EFI tested solution – not a hack – and safe to deploy on the customer’s network and workstations. The solution is fully supported by EFI.

“File Print” is a familiar workflow to all computer users. EFI PrintMessenger is a print driver initiated e-commerce workflow. With it, customers “print” to Digital StoreFront via an installed virtual printer. The print driver then provides a PDF conversion workflow, and the print shop receives print-ready PDF files that are converted at the “source” where file assets (e.g., fonts and graphics) reside. PrintMessenger provides customers an easy on-ramp to the PDF format, the common language for reliable, accurate, and predictable print e-commerce. Since it is installed at the operating system level, customers can “print” to the print shop from virtually any software application using Apple Macintosh or a Windows PC. PrintMessenger also comes standard with all DSF platforms, so distribution throughout the print service provider’s customer base is unlimited.

Available since May, EFI Digital StoreFront 3.0 is the latest release of the Digital StoreFront system. DSF enables print service providers of all shapes and sizes to create a unique shopping experience for their customers, allowing them to easily navigate through a full suite of print products and services all in one place, including personalized print items and managed catalogs. Print buyers can shop, specify, proof and buy print products using e-commerce tools they are familiar with. Inside the print operation, DSF acts as an on-ramp to the digital production workflow and print management systems, reducing data entry, decreasing the likelihood of print errors, and reducing labor costs.

EFI - www.efi.com

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