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Exabyte Launches ExaPartner Reseller Program for LTO Automation Products

4 May, 2004

Exabyte Launches ExaPartner Reseller Program for LTO Automation Products

BOULDER, COLO.— Exabyte Corporation, a performance and value leader in tape backup, restore and archival systems, has unveiled its ExaPartner Program for LTO automation, a new reseller program that supports resellers that sell Exabyte LTO Automation Products. The ExaPartner Program provides resellers with the products, pricing discounts, and technical and sales support that give resellers a more profitable way to sell LTO tape libraries that feature ExaBotics award-winning, patented robotics. "Exabyte LTO Automation products are the smart choice for VARs and resellers seeking to increase profits because of Exabyte's commitment to quality and the company's 100 percent channel-driven business model," said Kerry Brock, vice president of marketing. "No other vendor can offer LTO tape libraries with Exabyte's reputation for superior engineering and with Exabyte's singular commitment to the channel. When you partner with Exabyte, you don't have to worry about us selling directly to your customers like some LTO library vendors do." Designed to help VARs capitalize, in terms of margin and market share, on their customers' demands for high-capacity LTO tape automation, the ExaPartner Program offers resellers three levels of participation—registered, authorized and premier—with escalating pricing discounts, margins, and sales and technical support to ensure that VARs receive the tools they need to promote and sell Exabyte LTO automation products. The Exabyte ExaPartner Program offers resellers: Industry-leading LTO automation solutions; pricing discounts; convenient design registration; extensive on-line technical and sales training; results-generating sales and marketing tools; priority technical support; and dedicated inside sales reps. "Throughout our 18 year history, Exabyte has always had a channel-centric sales model, moving product to market exclusively through channel partners, and today Exabyte is the only LTO automation vendor that is fully committed to the success of its channel partners," Brock said. "At Exabyte, our formula for success is simple: when our channel partners are successful, we are successful. The ExaPartner Program for our LTO Automation Products affirms that commitment by providing resellers with resources, support and commitment that no other vendor can offer." For more information about the Exabyte ExaPartner Program call 1-877-EXAPARTNER (1-877-392-7278) or visit www.exabyte.com/partners.

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