Gartner: Canon Is Overall Brand Leader in the Color Copier Market22 Feb, 2005
Gartner: Canon Is Overall Brand Leader in the Color Copier Market
Canon U.S.A., Inc. announced that the company has been named the number one overall brand leader in the color copier market and in every speed segment of the black-and-white copier market in the U.S., according to Gartner Dataquest*.
Canon held the No. 1 brand market share position in the color copier market for 2004, with 29.5 percent share. This is the 18th consecutive year that Canon has been the overall market brand leader in the U.S. color laser copier market. Canon covers a broad range of office requirements and needs with a complete line-up of color copiers, including the Color-enabled imageRUNNER devices.
In addition, it is the third consecutive year that Canon has captured the number one position in every speed segment of the black-and-white copier market in the U.S., and the 22nd time in the last 23 years that Canon has been the number one overall brand leader in the black-and-white copier market, with 32.5 percent share.
“The strength of the Canon color and black-and-white family of products is reflected in the overall demand for Canon-branded products, allowing us to dominate the market,” said Ryoichi Bamba, executive vice president and general manager, Imaging Systems Group, Canon U.S.A. “Canon’s heritage in digital imaging and in the U.S. copier market allows us to provide customers with high-quality products and offer a superior value proposition over our competitors.”
The Gartner Dataquest research studies focused on market share for color and black-and-white copiers of both digital and analog technology, including PC copiers (1-10ppm) and copiers in Segments 1-6, which range in speed from 11 to 91+ copies-per-minute (cpm).
* Source – Gartner Dataquest – “Printer Quarterly
Statistics United States – Database,” Camille Iorns, February 2005