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GreatAmerica Announces InTune Dealer Market Research Product

4 Dec, 2007

GreatAmerica Announces InTune Dealer Market Research Product

Cedar Rapids, IA – GreatAmerica Leasing Corporation announced today an initial offering of a market research tool designed for their dealers in the office equipment industry. InTune is delivered to customers in collaboration with Cogent, Inc., a Minneapolis, Minnesota based market research firm.

“We see this as a great opportunity to offer an essential tool for our dealers,” said David Pohlman, Senior Vice President and General Manager of the GreatAmerica Office Equipment Group. “InTune will deliver ongoing, statistically valid customer satisfaction research results on a monthly basis to our dealers. Not only will dealers be able to gauge the performance for sales and service calls, but they will also be able to eventually measure their performance against the program-wide benchmarks.”

“In an ever-competitive industry like office equipment, customer loyalty and satisfaction are key to a dealers success,” said Nick Allen, President of Cogent, Inc. “Cogent is pleased to partner with GreatAmerica to deliver this value add market research product to their dealers. GreatAmerica’s financial participation in the development and ongoing administration brings a tremendous tool to their dealer community at a very economical cost. GreatAmerica is providing this successful tool to help their customers create greater success. Organizations that understand customer needs and expectations are more responsive and more profitable than their competition.”

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