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GreatAmerica to Participate in Recharger’s Managed Print Summit and World Expo 2010

29 Jun, 2010

GreatAmerica to Participate in Recharger’s Managed Print Summit and World Expo 2010

Cedar Rapids, IA (June 21, 2010) -- GreatAmerica Leasing Corporation will present educational sessions at both the Recharger Managed Print Summit and World Expo Show to be held at the Mandalay Bay Convention Center July 13-15, 2010.

 GreatAmerica is a sponsor of the Managed Print Summit on Tuesday, July 13. Greg VanDeWalker, Senior Vice President of Strategic Relationships will present “A Closer Look at MPS Financing" and will facilitate the “MPS Partner Programs Panel.” During the World Expo Show, GreatAmerica will exhibit at booth #748 and present the following educational sessions designed to help participants grow and enhance their business:

"Deal Crafting: You've Done the Assessment, Now What?"
with Greg VanDeWalker on Wednesday, July 14 10:00 a.m.

In this class, you will see step by step how to craft a Managed Print Solutions (MPS) deal including how to crunch the numbers to make higher profit margins. We will use customer numbers from actual MPS deals. See how dealers across the country are regularly exceeding 50 percent margins. 

"The Most Important Sale You Can Ever Make: Your Next Employee"
with Sally Brause on Wednesday, July 14 12:30 p.m.

Many of us spend a lot of time thinking about our approach for selling products and services to customers, but may not spend as much focused effort "selling" our company to prospective employees. In this presentation, Brause will discuss why she believes developing a comprehensive recruiting and hiring plan pays dividends equal to or better than those of your best customers.

 “How to Brand and Market Your MPS Program”
with Sarah Henderson on Wednesday, July 14 3:00 p.m.

You have decided to go down the path of MPS, but how do you market this program? In this course, Henderson will review ways that dealers and resellers are structuring their MPS programs to capture the attention of their target audiences and be more successful. Topics will include developing a brand promise, differences in marketing strategies for MPS vs. traditional sales, and avoiding market confusion with your target audiences.

 "Financing 101: Increase Sales Through Leasing"
with Jennie Fisher on Thursday, July 15 3:00 p.m.

How do you utilize financing tools to help you grow your business? What is the best type of financing to offer my customers? In this course, you will learn the basics of lease financing and how leasing can help you increase sales and protect your customer base.

 Contact: Sarah Henderson | Director, Strategic Marketing | Office Equipment Group | 319.261.4087  

About GreatAmerica
GreatAmerica Leasing Corporation was founded in Cedar Rapids, Iowa in 1992. GreatAmerica is a national commercial equipment finance company dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime. GreatAmerica provides financing and consulting services in all fifty states and some U.S. Territories. GreatAmerica has a staff of over 300 employees with offices in Iowa, Missouri and Georgia. At www.greatamerica.com

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