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HP Targets Small and Medium Businesses with Smart Office Initiative

22 Sep, 2003

HP Targets Small and Medium Businesses with Smart Office Initiative

PALO ALTO, CA—Hewlett Packard has announced its Smart Office initiative for small and medium-sized businesses (SMBs), which provides tailored support services, local expertise, and products to help SMBs manage their unique business needs.

“HP is the worldwide leader in this customer segment today generating more than $21 billion in revenue annually and we intend to extend our leadership as the preferred go-to partner and supplier of technology to SMBs,” said Carly Fiorina, HP chairman and chief executive officer.This initiative includes products, technology solutions and partnerships specifically designed to meet the needs of SMB customers and is backed by a $750 million investment in R&D, marketing, sales programs and services.”

As part of the launch, HP announced more than 100 different products, solutions and services that help SMB customers get more from technology, including:

* The HP Color LaserJet 9500 printer: provides printing of color-rich materials with high-quality color graphics, text and image clarity.

* The HP Deskjet 5850 printer: offers built-in wired Ethernet networking and wireless (802.11b) printing for up to five users, six-ink printing, up to 4,800 x 1,200-optimized dots per inch (dpi).

* The HP Deskjet 9600 series printers: offers six-ink printing, 4,800-optimized dpi and four-sided, borderless printing on a variety of HP papers including A6 size postcards to A3/11 x 17-inch size posters.

* HP Business Inkjet 1100 series printers: for high-productivity individuals or small work teams.

* HP LaserJet 1010, 1012 and 1015 printers: offer high-quality, compact and network-based printing.

* HP Digital Projector mp3130: in the under four-pound category, this mobile projector connects wirelessly to PCs, personal digital assistants and other wireless-based devices.

* HP ProCurve Wireless Access Point 420: provides secure wireless connectivity based on current 802.11b standards and allows for future 802.11g upgrades.

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