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Imaging Network Forms Exclusive Partnership with ASI<sup>®</sup>

19 Feb, 2010

Imaging Network Forms Exclusive Partnership with ASI®


FORT LAUDERDALE, FL – February 19, 2010 – Imaging Network (a Questex Media, LLC Company), a leading business-to-business multimedia marketing company serving the office products industry, today announced an agreement with the Advertising Specialty Institute (ASI) to provide product research and marketing tools to help Imaging Network’s subscribers add or increase their office products related promotional / logo placement product sales.

ASI’s reputation and proven experience, along with best-in-class resources like ESP Online, LogoMall, marketing catalogs and educational offerings, convinced Imaging Network to form a strategic partnership that serves as the cornerstone of a successful transition into the promotional products industry.

“Our new partnership with ASI is a perfect fit,” said Cedric Guillory, Imaging Network’s Director of Marketing.  “We are always on the lookout for innovative ways to help our Dealer / Resellers boost their bottom line and ASI’s products and services will greatly enhance our ability to meet the needs of our readers.  Combine their expertise in this specialized market with the custom solutions and exceptional service our customers have come to expect.

He also states: “The Independent Dealers that read our magazines already sell office products, by adding their clients’ logos and messages to these items adds more value. Now the office products they sell become a marketing tool for their customers, which adds value and helps build relationships.”

ASI’s Vice President of Distributor Services, Heather DiPrato, said:  “We’re delighted Imaging Network has determined our products and services will help its Independent Dealer subscribers expand their offerings to the Office Products Channel.  Buyers are certain to be happy with the extra attention and additional services Imaging Network can now provide.”

DiPrato also said ASI is particularly pleased that attendees of the upcoming ITEX show have a chance to visit us at booth 223 – F and the opportunity to attendee our Education Training session running concurrently at the show.

Advertising Specialty Institute (ASI)   Wed. March 3, 2010  3:30pm - 4:30pm
ITEX Show / Las Vegas Convention Center North Hall 1  Room N232

Session:  Become a One-Stop Shop by Selling Promotional Office Products

Please join ASI to learn how you can add a new profit center to your business and become more valuable to your customers. Learn more about the special turnkey program ASI & ITEX have put together for you to sell office products related promotional / logo placement products.

This session will include:

  • An Industry Overview & Useful Statistics to Help You Close More Business
  • A Preview of ASI's Ultimate Education Series & Marketing Tools
  • ASI's Best-in-class Research & Marketing Solutions 

Presenters: Jared Hoch, ASI Director of Distributor Sales, serves as a contact for the Office Products Channel corporate team and is responsible for Major Account Business Development. Jared possesses a thorough knowledge of ASI's products and services, as well as the advertising specialties industry. For more info, contact Jared at jhoch@asicentral.com.

Christina Mendola, ASI Senior Account Executive, serves as the daily contact for Imaging Network subscribers. Christina has worked in the promotional products industry with ASI for over 5 years. You can contact Christina at cmendola@asicentral.com.

Subscribers can now take advantage of ASI’s products and services at a discount.  To learn more, visit www.asicentral.com/12Imaging22.

For more information contact: Cedric Guillory at 800-989-6077 ext 213 or cguillory@imagingnetwork.com.

About Imaging Network
Imaging Network (a Questex Media, LLC Company), a business-to-business multimedia company, provides information to dealers and resellers in the office technology, office product, and office furniture fields through its publications Office World News, imageSource and Office Furniture & Design, Websites, and events. It offers magazines, Websites, e-newsletters, trade shows and conferences, direct marketing services, and custom publishing services for resellers in the document imaging, office products, and office furniture industries. Imaging Network also offers ITEX, a trade show for the document technology field. Imaging Network serves the office products channel. The company is based in Fort Lauderdale, Florida.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties including office product related items.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.




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