INDEPENDENT STATIONERS LAUNCHES NEW BRAND FOR NATIONAL ACCOUNTS PROGRAM16 Sep, 2010
INDEPENDENT STATIONERS LAUNCHES NEW BRAND FOR NATIONAL ACCOUNTS PROGRAM
Independent Stationers, Inc. (Sept. 2010) - (dba is.group) announced today it is launching a new contemporary look, strategic positioning and powerful message to be used to win national account business under the Independent Stationers brand.
The bold new logo and tagline, “Amazingly Advanced. Uniquely Local” characterizes the advantage Independent Stationers dealers have over their big box competitors and positions two critical points of difference, a robust procurement solution and superior local service and community focus.
Independent Stationers was recently awarded the agreement to provide office supplies and related products to the 42,000+ U.S. Communities Government Purchasing Alliance (U.S. Communities) program participants throughout the United States. is.group was the only supplier to be awarded this contract.
“As a group, we have an unprecedented opportunity to meet the office product needs of public sector agencies across the nation”, said Kevin France, Vice President National Accounts for is.group. “We are very proud of the strength that our National Account program offers and we have a powerful new brand to represent that strength and help deliver our message.
We now look to elevate the public face of our brand with an upgraded, progressive look and feel, which not only delivers confidence to the U.S.Communities’ Public Participating Agencies and other national account opportunities, but will also assert that Independent Stationers can viably compete head-to-head, and win.”
Founded in 1977, is a leading global organization providing sales, marketing support and purchasing power for the community based independent office products dealer. The organization’s members are located throughout the U.S. and in 3 foreign countries. Collectively, is.group members produce $2.5 billion in end-user sales. For more information, please contact Cora Baker at is.group headquarters (Phone: 317-579-1111; e-mail: email@example.com) or visit the is.group web site at www.isgroup.org).