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InfoTrends Announces New Conference to Address Marketing Opportunities for Transactional Documents

6 Jun, 2007

InfoTrends Announces New Conference to Address Marketing Opportunities for Transactional Documents

Weymouth, MA -- InfoTrends, a leading worldwide consulting firm for the digital imaging and document solutions industry, is pleased to announce a new educational event focused on how to integrate marketing messages with transaction materials to drive business. The first-ever TransPromo Summit, taking place August 22-23, 2007 at the Hilton New York in New York City, will bring together marketing executives, technology professionals, and production executives for two days of information sharing and peer-to-peer networking.

By their very nature, bills, statements, and other transactional documents have a captive audience and are therefore guaranteed to be opened. This presents an ideal opportunity for savvy marketers to include tailored messages based on consumers’ interests, preferences, and buying patterns. By incorporating personalized variable data and images into these documents, you can create a customized communication piece that gets attention, causes action, and saves money. InfoTrends calls these “TransPromo” documents.

The TransPromo Summit is an educational event that will provide attendees with the “What,” “Why,” and “How-To” steps for transforming transaction documents into marketing opportunities. Attendees will learn how to enhance customer communications, improve customer retention, increase revenue and profits, and improve document ROI (return on investment).“We are on the brink of widespread adoption,” commented Barb Pellow, the Conference Co-Chair. “Equipment and software are maturing and marketing executives are seeking a better ROI. That’s what TransPromo can deliver. The question is, are you ready to provide the right solution to your customers?”

The TransPromo Summit is backed by leading vendors, software developers, and print providers. In addition, the CMO Council, Direct Marketing Association (DMA), NAPL, and Xplor are educational sponsors.Early bird registration discounts are in effect through June 27, 2007. Register today and save over $200 off the regular registration price. Register online or contact Susan Hickey at (781) 616-2100 ext. 114 or via e-mail at susan_hickey@infotrends.com.

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