InfoTrends Releases In-Depth Report on Supplies Class Action Suits17 Mar, 2011
InfoTrends Releases In-Depth Report on Supplies Class Action Suits
Weymouth, MA (March 15, 2011) -It is estimated that more than 10,000 class action lawsuits are filed annually in state and federal courts. Of these, the supplies related suits make up only a small percentage, but there are enough cases that OEMs should pay attention. An interesting theme emerges when examining the reasons for the class action suits. In nearly all cases the complaint is the same—premature replacement of supplies.
There is a disconnect between the customers and the OEMs that is driving the rise in class-action suits. Customers want to completely exhaust their supplies of ink or toner to get the full value of their investment. OEMs want to ensure the quality of their devices by including safe guards that prevent damage and extend the life of their printers.
“Printer and supply OEMs should pay attention to the issues brought up in these class action suits,” commented Cathy Martin a Senior Consultant at InfoTrends. “If one customer is feeling frustrated, chances are there are others with the same complaints. If you don’t listen the consequence is simple – more class action lawsuits or your customers will seek cheaper supplies alternatives. Regardless of the choice, this presents and undesirable outcome for your business.”
InfoTrends new report entitled OEM Supplies-related Class Action Suits provides an in-depth look at the class action suits brought against OEMs by end-user customers. The report explores cases for several main OEMs: Brother, Canon, Epson, Hewlett-Packard, Lexmark, and Samsung. By examining these cases, OEMs can gain further insight into the most pressing customer concerns and how to address these concerns to avoid costly and time consuming suits in the future.
A companion report examining patent infringement cases filed by OEMS against aftermarket suppliers is also available. The report entitled OEMs Protect Supplies through Intellectual Property provides an in-depth look at the pending and settled patent cases for several main OEMs including Canon, Hewlett-Packard, Seiko Epson, Lexmark, Samsung, Ricoh, and Xerox.
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