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ITEX’09 Show Makes Good On Its Promise

25 Mar, 2009

ITEX’09 Show Makes Good On Its Promise

Las Vegas, NV (March 2009) - The leading “All Things Office” tradeshow ITEX, for Dealers, Resellers, VARs and manufacturers of office equipment and solutions software, reported a briskly paced and better than expected turnout to their ninth annual forum held recently in Las Vegas. Show founder Marc Spring indicated that they were “hopeful for a steady turnout” but did expect a “dip” in attendance with regard to today’s economy, despite the positive indicator in pre-registration being consistent and healthy. Unable to calculate for on-site show registration until actual show time, the forecasted dip became more of a soft blip, as the show floor had plenty of qualified buyers from all across the country. The education tracks were filled with eager dealers and staff seeking new strategies over the two-day expo, and it was apparent that regardless of companies watching their budgets, attendance to ITEX remained a priority for many in the channel.

In addition to 25 supercharged education sessions, two specially tailored Dealer Business forums at ITEX were also successfully received; a comprehensive two-day “mini-forum” on MPS and a one-day forum on achieving set benchmarks to increase margins for Service Profitability.

All in all, the final tally for qualified attendees was nearly 2,700 for ITEX’09, just shy of last year’s numbers but with a solid overall turnout, impressing 79% of vendors to immediately re-sign ITEX booth contracts to exhibit again in 2010. With the declining economy, the drop in percentage of traffic for other tradeshows has averaged 35%, and ITEX beat that ratio at 22%, meaning ITEX attendee traffic was 13% higher than the current average.

Many vendors stated that they were pleased with the attendee turnout saying “solid dealerships and qualified companies” were seriously seeking new partnerships. On the other hand, dealers were impressed with the multiple new product launches held at ITEX, along with other manufacturers’ who could implement programs and product to assist in growing their businesses.

ITEX enhanced its presence in 2009 with new pavilions for wide format and mailing systems along with office supplies, whereby the latter was supported by sponsor S.P. Richards who, for the first time at ITEX, both exhibited and provided a speaker for Power Hour education.

Along with the expo activities, multiple manufacturers and associations held concurrent meetings while at the show, and The BTA partnered with imageSource magazine to hold a casual reception where both organizations honored selected dealers and manufacturers with industry awards. Ronelle Ingram, current BTA president, and Marc Spring, ITEX founder and imageSource publisher, moderated the presentations.

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