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ITEX 2010 Sets Solid Pace for Hybrid Dealers at Las Vegas Expo

11 Mar, 2010

ITEX 2010 Sets Solid Pace for Hybrid Dealers at Las Vegas Expo

Ft. Lauderdale, FL (March 2010) – ITEX, the mega trade show for office technology and business solutions for the channel, announced today that ITEX 2010 clearly hit its mark with a solid turnout for its tenth annual event at the Las Vegas Convention Center. Despite the challenging economy, nearly 2,600 C-level decision makers: Dealers, VARs, ISVs, manufacturers, consultants, business owners and more arrived to network with exhibitors and attend the crowded education sessions, indicating that channel providers were seriously seeking credible information, platforms and product to address their current business needs.

Marc Spring, co-founder of ITEX and Imaging Network, a subsidiary of Questex Media Group LLC, said, “ITEX hit a bulls-eye for 2010. Our peer-led education tracks are a driving force for dealers who want to find the latest trends or are struggling in today’s market and are reassessing their business model, seeking better methods. Dealers by nature are resilient and ITEX brings them actionable information to act upon. From launching Managed Print Service programs to understanding key benchmarks, ITEX educates the dealer community in credible go-to-market strategies while spotlighting cutting edge advancements of what to expect next.”

The event’s theme for 2010, “Be the Hybrid Dealer” was implemented throughout the show through special pavilions and strong education tracks where topics engaged dealers in new or enhanced opportunities to expand their core business offerings to experience better revenue. Notably, ITEX delivered 25 Power Hour education sessions within five key tracks: Hybrid Dealer A & B on a myriad of topics; Document Solutions; Sales & Marketing, and Service. Two dynamic Managed Print Services Forums, held over three days to address all aspects of MPS, were led by key vendors and sponsors that included BEI Pros, Print Management Solutions Group, ECi, PrintFleet, FMAudit, Compass Sales Solutions, GreatAmerica Leasing, Parts Now!, LMI, DocuWare, Supplies Network, EFI, and Printer Essentials. Dealer surveys indicated top marks for education in both the general sessions and MPS Forums.  The tally for overall vendor/manufacturer participation at the show was nearly 170 exhibitors.  A Resource Pavilion and Hybrid Dealer Pavilion with collective services and product offerings in wide format, mailing systems, office supplies and more were featured on the exhibit floor for dealers to review and consider additional revenue streams.

Margie Davis, BERTL’s VP Business Development said, “BERTL once again felt the annual ITEX dealer event was an extremely important show to attend and participate in. The educational seminars were well-attended and the foot traffic on the show floor was steady. Overall, we heard happy and positive feedback from the attendees. If you missed this year’s event, be sure to make plans to attend ITEX 2011.”

Special break out events included the Business Technology Association’s “Meet & Greet Reception” at the Las Vegas Hilton, where they presented their Channel Choice Awards to selected manufacturers, along with concurrent events at the show that included ASI, ECi /La Crosse/OMD Roundtables, IBPI Annual Dealer Meeting, the National Printer Repair Network members meeting.

ITEX Rotates to East Coast for 2011
ITEX, a subsidiary of Questex Media LLC whose properties include AIIM Expo & Conference/Info360, OnDemand, and InfoTrends, will co-locate to Washington, DC in 2011 to create a unique synergy between the company’s existing events. The strong alliance will create a fresh and exciting venue based on a compatible industry focus, with ITEX concentrating on addressing the integral needs of dealers and VARs specifically. In addition to ITEX’s traditional audience, Info360 has garnered a strong presence from the channel at their event, and co-locating with ITEX will give both properties the added opportunity to expand on this component for the channel attendees. ITEX will continue to deliver innovative strategies to the channel as before yet evolve to the next logical step to fully educate the marketplace and emerging Hybrid Dealer.

For further information contact Christian Swartz, Business Development Director, Imaging Network/Questex Media Group LLC:  cswartz@imagingnetwork.com or phone 1-800-989-6077 X202.

*Editor’s note: full details/images on ITEX 2010 will be featured in the upcoming April issue of imageSource magazine.

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