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ITEX: Equipping your Company for the Future

18 Jan, 2006

ITEX: Equipping your Company for the Future

These days, to compete successfully, copier/printer businesses must constantly provide their workforce with information in order to keep up with the relentless changes in the document technology industry.

This means going beyond the basics of providing the latest “box” with all the extras, along with prompt, swift service to customers. Dealers must now meet the more complicated, technological demands of today’s business world.

One of the best ways to keep up with the changing times is through continuing education, which can be channeled from the proverbial tradeshow. These shows, such as the upcoming 2006 ITEX national convention, being held March 14-17 in Las Vegas, have evolved from mere events where attendees just viewed products, to becoming a vital source for delivering hands-on, current information that is essential to serving the needs of one’s business.

“In the past, it took 18-24 months for a products shelf life to alter with new updated bells and whistles,” explained Greg Dennis, service manager for RK Dixon in Bloomington, Illinois. “Now the rate of change is anywhere from three to six months, so it’s hard to be as specialized as before. This has led to the importance of clinics, classes and tradeshow forums.”

Ric Hope, vice president of business development for XSI in Rochester, New York, pointed out that tradeshows take on even more importance for smaller dealerships.

“OEMs provide mostly product information, but little in the way of core information that is required to build an effective foundation,” he said. “Smaller businesses, like ours, can have trouble coordinating the time and information needed to prepare our employees to meet the rapid changes in customer needs, advancing technology, and addressing the competition. That’s why tradeshows such as ITEX are important. They’re affordable, time-effective, and deliver the quality of information we’re looking for.”

Adding to that thinking is Dave Johnson, vice president of branch operations for E.O. Johnson Company in Eau Claire, Wisconsin. “We always try to send a group of six people to a tradeshow like ITEX. We want to be aware of what the industry is doing daily, as well as learn where it is headed. This is paramount if you are going to remain a profitable company.”

For more information on the ITEX national convention, call 800.989.6077 or visit www.itexshow.com.

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