Katun Unveils New Brand Identity2 Sep, 2003
Katun Unveils New Brand Identity
MINNEAPOLIS—Katun Corporation has unveiled a new brand identity for its parts and supplies—the most significant branding change at the company in more than two decades.
The company today introduced the new Katun Performance brand and logo, which will begin appearing on Katun packaging, advertising and other marketing materials in coming months. Products branded Katun Performance deliver reliable performance along with competitive pricing and guarantees, making them the best value choice for office equipment dealers and their customers.
“The introduction of the Katun Performance brand represents an important evolution in the way we will present our products and services,” said Ray Meifert, vice president of marketing, Katun Corporation. “We have a long history as an industry leader, and our new brand identity is a tangible reminder of the commitment to quality and value that we’ve always maintained. Now, when customers purchase the Katun Performance brand, they will be reminded that they’re receiving the highest-value products and the best overall value that Katun has to offer. And with the new look, customers also will be able to select and identify these high-quality Katun products with even greater ease.”
The Katun Performance brand identity includes the tagline “Powered by Results”—a reference to the excellent results Katun customers receive as well as the company’s longstanding commitment to product testing. The Katun Performance brand mark is a white starburst inside a tipped blue square with gradated
bands of blue light streaming through it. The burst represents not only the flash of light from a copier, but also the energy source behind the highest level of quality, service and value that Katun Performance parts and supplies represent. The blue square reflects the traditional color of Katun Corporation.