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Kodak Realigns to Pursue Growth Opportunities in Commercial and Consumer Markets

2 Sep, 2003

Kodak Realigns to Pursue Growth Opportunities in Commercial and Consumer Markets

ROCHESTER, NY—Eastman Kodak Company announced that it has realigned its operations and leadership team to accelerate growth in commercial and consumer imaging markets. These changes are part of the company's broader strategy for growth that will be detailed on Sept. 25, when Kodak holds a previously scheduled investors meeting in New York City.

James Langley, a former senior executive at Hewlett-Packard Company, has joined Kodak effective immediately as President, Commercial Printing, a new business which will include Kodak's Encad subsidiary and its NexPress and Kodak Polychrome Graphics joint ventures. The Commercial Printing business also includes an initiative to enter the digital asset management market and publishing services, which involves managing the distribution and output of digital assets, such as images. Philip Gerskovich, currently Chief Strategy Officer and General Manager, Software & Digital Services Business, in Kodak's Digital & Applied Imaging operation, will lead this initiative.

Langley, 53, spent 30 years at HP in the printing and publishing arenas—rising to the position of Vice President, Commercial Printing. He established HP's Vancouver Printer Division and managed its entry into the commercial printing market. Langley holds a B.S. in mechanical engineering from the University of California at Berkeley and an M.S. in mechanical engineering and computer science from Stanford University.

"Digitally-driven commercial printing is a large and growing market, and is a core part of our long-term vision to drive revenue and earnings growth," Perez said. "Kodak has the assets and competencies to be a leader in this market, with our portfolio of intellectual property of printing technologies, our Encad subsidiary, and our NexPress and Kodak Polychrome joint ventures. These will be the foundation of Kodak's on-demand color printing and network publishing efforts."

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