Kyocera Mita America Names Richard Heckelmann Product and Solutions Marketing Manager, Printers28 May, 2008
Kyocera Mita America Names Richard Heckelmann Product and Solutions Marketing Manager, Printers
FAIRFIELD, NJ (May 27, 2008) ― Kyocera Mita America, Inc., one of the world's leading document solutions companies, today announced the addition of Richard Heckelmann to the product and solutions marketing team. Mr. Heckelmann joins as Product and Solutions Marketing Manager of Kyocera Mita America’s award-winning printer line-up, and will oversee the product management of printers effective May 27, 2008.
Specifically, Mr. Heckelmann will be responsible with identifying key strengths within Kyocera Mita America’s printer solutions; highlighting key competitive differentiators, including lowest Total Cost of Ownership (TCO), high reliability and quality performance. Additionally, he will manage all aspects of product marketing for the printer solutions, including product pricing analysis, product launch strategies, a managed print services program and competitive analysis for printers and related software and utilities. Mr. Heckelmann will report to William Cassidy, associate director, Product and Solutions Marketing at Kyocera Mita America.
“Richard is an innovative, visionary technology marketer, with a proven record of marketing success and industry knowledge,” said William Cassidy. “We envision Richard playing a critical role on our team, as he can leverage his extensive product-management and channel management experience to drive new creative programs that showcase the sales opportunities available to Kyocera Mita America’s channels.”
Mr. Heckelmann joins Kyocera Mita America with a wealth of industry expertise. He brings more than 20-years worth of imaging and network products experience, having managed business-to-business and business-to consumer marketing initiatives for Panasonic North America, Brother International and Toshiba America.
Heckelmann added, “This is a great opportunity for me to join an aggressive team that is focused on building product awareness to deliver greater value to its channel. I look forward to leveraging my industry expertise to drive new printer marketing programs that result in heightened product visibility to generate best-in-quality sales experiences.”