Kyocera Mita Changes Brand Symbol20 Nov, 2003
Kyocera Mita Changes Brand Symbol
Kyocera Mita Corporation, a wholly owned subsidiary of Kyocera Corporation, and manufacturer of office information equipment, including network-ready printers and digital copiers, has announced that it is changing its corporate brand symbol to the Kyocera brand symbol.
The Kyocera Group pursues the “synergistic diversification” of its business activities. Its components, finished products and service companies are focused across three areas: Information and Communications, Environmental Preservation and Quality of Life. Kyocera Mita, part of the information and communications sector, works in close partnership with other Kyocera Group companies who develop key components such as Amorphous Silicon Drums and Advanced Beam Array technology.
The Kyocera Group is also a leading supplier of advanced consumer products in the optical and wireless communications markets. With the alignment of Kyocera Mita under the same brand, “Kyocera” will become a more established and recognizable symbol.
The Kyocera brand symbol began appearing on new printer and copier products launched in Autumn, 2003, while there will be a running change of existing product lines early in 2004.