Luke Goldberg and Gil Wazana of MSE to Present at ITEX "Strategies to Profitably Convert Consumables in Aftermarket."2 Mar, 2011
Luke Goldberg and Gil Wazana of MSE to Present at ITEX "Strategies to Profitably Convert Consumables in Aftermarket."
VAN NUYS, CA - Micro Solutions Enterprises (MSE), the industry leader for Intelligently Re-EngineeredTM cartridges, will provide a comprehensive course at this year’s ITEX, which will explore the historical fears of OEM consumers and the steps resellers must take to succeed in this profitable segment. ITEX runs March 22nd and 23rd, with preconference workshops on March 21.
Gil Wazana, VP of Sales says on the course, “Converting loyal OEM customers is a challenging task, but one that must be focused on in order to ensure the sustainability of any dealership. Our course will provide insight to the pains of the OEM customer along with tips on how to re-arm an internal sales force with the tools to succeed.”
Please be sure to come see us at ITEX Booth #443. We look forward to seeing you!
MSE is the largest USA based remanufacturer and is acclaimed as one of the leading edge innovators in the marketplace. MSE has pioneered the process of “Intelligent Re-Engineering” as applied to remanufactured printer consumables which is a protocol that employs patented technologies, proprietary processes, and stringent testing methodologies all with the goal of providing the market’s best alternative to high cost OEM print consumables. MSE has multiple certifications and accreditations including ISO 9001 and 14001. Coupled with our engineering prowess MSE also prides itself on offering the highest levels of after sales support to its dealers through its consultative sales and marketing programs. MSE is a global entity with sales and distribution in Canada, Europe (UK and the Netherlands), Israel, Brazil, California, and Pennsylvania.