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Making the transition from commodity supplier to strategic partner

4 May, 2004

Making the transition from commodity supplier to strategic partner

Multi-Laser Inc. recently announced the commercial release of PrintFleet Optimizer—a product that helps compatible dealers make the leap from commodity supplier to strategic partner. PrintFleet Optimizer is a software solution that provides larger enterprises with 24/7 asset management, a healthier fleet of printers, better end-user satisfaction, and significant cost savings through the use of compatible imaging supplies. “PrintFleet Optimizer will give larger companies factual answers to some fundamental questions about their printing requirements,” said Norman McConkey, general manager of Multi-Laser. “Questions like: how many printers do we have? Are they used at or near capacity? How often are they out of service? How much does each one cost to operate? Do we really need to buy a new printer, or can be reallocate the existing units we already own?” The answers provided by PrintFleet Optimizer will help finance and technology managers see the Total Cost of Ownership of their printer fleet, and understand why buying compatible supplies makes good business sense. The same information enables a dealer to move from simply selling remanufactured cartridges to providing customers with preventive maintenance, consulting, and other value-added services—effectively becoming a strategic partner who helps their customers manage and contain costs for their entire fleet of printers. PrintFleet Optimizer is available to selected dealers as a Starter Kit that includes a complete bundle of hardware, software, services and rebates. For more information, visit www.printfleet.com or www.multilaser.com.

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