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Media Sciences Builds Office Products Team

6 Jun, 2007

Media Sciences Builds Office Products Team

OAKLAND, NJ - Media Sciences International, Inc. , a leading independent manufacturer of color toner cartridges and solid ink sticks for use in business color printers, today announced the appointments of Bradford J. Huntley as Office Channel Sales Director and William C. Besold as Office Channel Marketing Director. Mr. Huntley and Mr. Besold report directly to the Company's V.P. of Sales, Americas, Vincent G. Kelly.

Mr. Kelly commented on the hires, "Mr. Huntley and Mr. Besold bring strength, expertise, and in-depth knowledge of office channel customer requirements. They are focused on building the plans, tools, and relationships necessary to pursue our growth goals in the office channel in the coming year."

Equipped with 25 years of office products sales experience, Mr. Huntley has held senior-level roles at SPX Service Solutions, DYMO Corporation (a division of Newell Rubbermaid), ALPS Electric, and Costar Corporation. While at DYMO from 2000 to 2006, Mr. Huntley managed the leading growth channel for five consecutive years, developing and implementing strategic plans resulting in a $20 million increase in the company's overall office superstore business.

Mr. Huntley brings expertise in business building with Fortune 1000 companies, office superstores, VARS and distributors as well as technology sales experience with such products as color and label printers. Mr. Huntley holds a B.S. in business from Lacrosse University. For the past eight years, Mr. Besold has held senior-level marketing roles of increasing responsibility at DYMO, where he led the
marketing effort with Staples, Office Depot, Target, Wal-Mart, Walgreens, CVS, Kroger, Stop & Shop and Lowes and showed significant growth in DYMO's mass market channel sales (67% in 2004 vs. 2003; 87% in 2002 vs. 2001). Prior to his years at DYMO, Mr. Besold held positions at New Jersey-based companies Thompson-Minwax Corporation, later a division of Sherwin Williams, and Titan Tool, Inc. A controller-turned-marketer, Mr. Besold holds an M.B.A. from Long Island University and a B.S. in accounting from the University of Scranton.

Michael W. Levin, President and CEO of Media Sciences International, Inc., remarked on the team expansion, "The appointments of Mr. Huntley and Mr. Besold signal Media Sciences' investment in and focus on the office channel as a growth opportunity for our company. These two professionals are seasoned in their roles and bring new and strategic sales and marketing expertise to our organization."

The two U.S. appointments mark the start of sales team expansion efforts focused on the office channel in Media Sciences' U.S.- and U.K.-based sales offices.

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