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Mediagrif announces closing of the acquisition of Market Velocity

19 Jul, 2007

Mediagrif announces closing of the acquisition of Market Velocity

LONGUEUIL, QC, July 11 /CNW Telbec/ - Mediagrif Interactive Technologies
Inc. (TSX: MDF), a world-leading developer of e-business networks and provider
of complete e-business solutions, announced today that it has completed the
previously announced acquisition of Market Velocity, Inc. ("MVI"), the leading
service and technology provider for equipment trade-in, recycle, and donation
programs in the US.

"We are very pleased to have concluded this acquisition. MVI is well
respected for their expertise in developing compelling solutions for the
trade-in market and will strategically complement our Parts Exchange division.
It will offer added value to our current customers by giving them access to
top-tier manufacturers, and will bring the largest pool of aftermarket
remarketers to existing MVI clients. The acquisition of MVI will solidify our
position as the predominant player in this segment and accelerate our
expansion throughout North America. It will also extend Mediagrif's reach in
penetrating the end-consumer market segment," said Denis Gadbois, President
and Chief Executive Officer of Mediagrif.

Established in 2000, Market Velocity (www.marketvelocity.com) provides
equipment manufacturers with complete end-to-end, online trade-in, recycle,
donation and promotion solutions that accelerate the refresh to the latest
technology offered by our clients. Market Velocity's solutions are easy for
clients to implement, requiring minimal internal resources and no trade-in
program expertise. MVI has offices in Duluth, Georgia and Charlotte, North

"We are excited that MVI has become part of the Mediagrif team.
Mediagrif's commitment to MVI's current management, coupled with their
exceptional technical development resources and dedication to providing
world-leading e-business solutions will enable us to enhance and add new
features to our suite of services resulting in a more robust product offering
for our clients," said Mark Eigenbauer, newly appointed President of MVI.

About Mediagrif Interactive Technologies Inc.
Mediagrif Interactive Technologies Inc. (TSX: MDF) is a world-leading
operator of e-business networks and provider of complete e-business solutions.
Mediagrif's e-business networks allow buyers and sellers within specific
industries to source, purchase or sell products and to exchange documents more
efficiently using the Internet. Mediagrif operates 14 networks, including
industry leaders www.brokerforum.com, www.powersourceonline.com,
www.telecomfinders.com, www.globalwinespirits.com and www.polygon.net.
Mediagrif also owns MERX, www.merx.com, the exclusive provider of e-tendering
services to the Government of Canada, and is a leading provider of government
bid aggregation services and e-procurement services in the U.S. Headquartered
in Longueuil, Mediagrif has various offices in Canada, the U.S, China, India
and Dubai. For more information, please visit us at www.mediagrif.com or call
1 877 677-9088.

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