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Multi-channel software solution for managing campaign and message content

12 Feb, 2008

Multi-channel software solution for managing campaign and message content

Prinova Software Inc. has announced today the much-anticipated messagepoint content management software tool was launched on February 4th, 2008. Prinova’s messagepoint is a multi-channel software solution for managing campaign and message content. The software also streamlines the messaging workflow allowing business users to easily plan, create, target, approve, deliver and track campaigns through a single, web-based product.

Prinova's messagepoint allows business users to:
* create, manage and deliver messages accurately into multiple customer touchpoints without IT involvement;
* view the status of a campaign in real time, without numerous phone calls, emails and meetings;
* write, refine and approve content quickly and reduce lead times from months or weeks to hours or minutes;
* preview exactly how messages will look in each touchpoint before they become active;
* track customer analytics on message delivery and response;
* achieve true personalization by basing consistent, precisely targeted messages on tracked behaviour, not on predictive or arbitrary algorithms; and
* eliminate the need for multiple systems of record for managing and delivering messaging content, allowing legacy systems and ad hoc processes to be retired.

Prinova - www.prinova.com/messagepoint

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