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NAPL and InfoTrends Form Strategic Partnership to Help Graphic Communications Firms Improve Profitability

10 Apr, 2007

NAPL and InfoTrends Form Strategic Partnership to Help Graphic Communications Firms Improve Profitability

Paramus, NJ, & Weymouth, MA - NAPL, a Paramus, NJ-based national trade association for excellence in graphic communications management, and InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, today announced a strategic partnership to assist graphic communications firms improve profitability.

NAPL members and InfoTrends clients have come to rely on both organizations for unbiased and well-researched information they can use to help chart a strategic direction for their businesses. Under this new alliance, NAPL and InfoTrends will now work together to assist graphic communications firms with technology, applications, workflow and implementation solutions as well as marketing strategies to help drive their businesses.

“To remain viable in today’s marketplace, graphic communications companies must reach a new level of engagement with customers, based not on what technology they have but how they can use that technology in applications that help build their clients’ business,” said Joseph P. Truncale, NAPL president and chief executive officer. “NAPL has always had a commitment to delivering information and tools to help our members in this effort and our alliance with InfoTrends is a natural extension of that commitment. The combined content and professional services resources of NAPL and InfoTrends will enhance our ability to help members better identify and service their customers’ needs.”

According to InfoTrends President, Charles Pesko, “Our collaborative efforts will help the market in a time of major restructuring. We are excited to be working closely with NAPL to help educate and reshape the graphics communications marketplace.”

InfoTrends will make its comprehensive content available to members of NAPL and of the other organizations in The NAPL Network, the National Association of Quick Printers (NAQP) and the R&E Council of NAPL. InfoTrends content includes reports, whitepapers, and research on “how to” develop a marketing strategy, identify the right target markets, re-engineer staffing for the digital world, develop an effective pricing program for value added services, and build an effective digital sales force. NAPL members will also have access to information on tools and technology available to drive new market opportunities as well as comprehensive case histories.

In addition, InfoTrends will participate as a part of the NAPL Professional Services Group, which provides objective advice to owners and managers looking for industry knowledge as they consider strategic options and make critical decisions about their businesses.

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