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Oki Announces Price Reductions on Desktop Digital Color Printers

3 Aug, 2004

Oki Announces Price Reductions on Desktop Digital Color Printers

Oki Data Americas, Inc. has lowered the estimated street price of its C5000 Series digital color printers by as much as $200 on some models. The new prices apply to the C5150n, C5200n, and the C5400 Series and all its various configurations.

The new estimated U.S. street prices will be as follows:

OKI C5150n - $599

OKI C5200n - $799

OKI C5400 - $899

OKI C5400n - $1,099

OKI C5400dn - $1,349

OKI C5400tn - $1,449

OKI C5400dtn - $1,699

According to business experts, digital color printing continues to grow as a key driver of successful business communications. As a result, Oki Data has found that customers demand solutions that can effectively balance performance, quality and value.

“Our price reduction on the C5000 Series digital color printers brings professional color capabilities to a whole new level of accessibility,” said Candice Dobra, Oki Data’s senior marketing manager, desktop and workgroup products. “In today’s competitive business environment, small, medium, and home-based business customers need printing solutions that are high-performance and high-quality but still affordable. Oki Data is able to address these needs with products and services that offer a superior mix of speed, quality, service, and low total cost of ownership. With this new pricing structure, we continue to bring superior value to our customers.”

The OKI C5150n prints full-color pages at up to 12 pages per minute (ppm), and monochrome at 20 ppm.  The C5200n offers speeds up to 16 ppm color and 24 ppm monochrome, and has standard 400-sheet capacity that expands to 930 sheets, with memory upgrades from 32 MB standard to 288 MB available. Other features on the C5200n include standard Ethernet connectivity, optional two-sided printing capability, a one-year limited warranty, as well as the ability to handle banner printing.

The C5400 Series – which is comprised of the C5400n, C5400dn, C5400tn, and C5400dtn – offers exceptional expandability and affordability at 16 ppm color and 24 ppm monochrome. Various optional configurations can enable a two-sided printing function, optional PostScript 3 emulation, and 10 GB hard disk drive which includes job accounting software. Standard features include 400-sheet capacity that expands to 930 sheets, and a one-year limited warranty. Also available is Ethernet connectivity via internal OkiLAN 8100e+ print server card.

“Oki Data has a strong history of responding to customers’ needs with targeted, customized printing solutions,” said Dobra. “This new pricing structure will enable us to increase our market share and strengthen our relationships with both our channel partners and end users.”

For more information about Oki Data or OKI products, services, and full line of media, visit the Oki Data Web site: www.okidata.com.


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