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OKI Printing Solutions Launches Total Managed Print with PageStart, the Fastest and Simplest Way for Channel Partners to Enter the MPS Business

22 Jul, 2009

OKI Printing Solutions Launches Total Managed Print with PageStart, the Fastest and Simplest Way for Channel Partners to Enter the MPS Business


Mount Laurel, NJ (July 2009) – OKI Data Americas which markets its products under the OKI Printing Solutions brand, today announced the rollout of Total Managed Print, the industry’s most comprehensive Managed Print Services (MPS) offering, which features three levels of engagement to fit partners’ various stages of MPS adoption. Supported by the industry’s only MPS Ready line of color and monochrome single function printers, the rollout of Total Managed Print from OKI Printing Solutions begins with PageStart, a simple turnkey program that provides the fastest way for partners to enter MPS, designed as a solution for end users that can be delivered by the channel.

Highlights of Total Managed Print from OKI Printing Solutions:

• Total Managed Print from OKI Printing Solutions offers a comprehensive set of tools, programs and infrastructure for dealers and solution providers, regardless of whether they are just starting an MPS business or already have an MPS model and want to take it to the next level.

• Supported by the industry’s only MPS Ready line of color and monochrome single function printers, Total Managed Print is delivered exclusively by the channel, works across all segments and includes three unique levels to assist partners with entering MPS or augmenting their existing MPS model.

• PageStart, the first level to launch under Total Managed Print, is designed to help the channel immediately begin selling, servicing and supporting MPS opportunities to end users and avoid the risk and costs required that are normally associated with developing a basic MPS program.

• Later this year, OKI Printing Solutions will launch additional components of Total Managed Print, which will include FleetAssist and FullAccess, for channel partners who want to expand upon current MPS offerings or launch a full MPS business, but require additional support.

“We have spent the past couple of years building our MPS infrastructure, and now, with Total Managed Print, we’re enabling all of our channel partners to increase their revenue streams by adopting a customized MPS model that best suits their businesses,” said Dena Bernard, Director Customer Service and Satisfaction at OKI Data Americas. “Total Managed Print is designed to equip our partners with the resources necessary to conduct their MPS business, helping them to manage small to enterprise customers’ business needs, print requirements and expenses. It also enables partners to foster deeper relationships with their customers, delivering the benefits of immediate reduction of long-term costs and superior service.”

With more than 70 percent of businesses estimated to be under an MPS contract by 2012 , Total Managed Print from OKI Printing Solutions provides channel partners with a complete set of tools, programs and infrastructure to develop and grow a successful MPS business model. The program’s first engagement level, PageStart, gives channel partners the power to immediately offer their customers a cost-effective print solution with resources to help partners identify, improve and manage their MPS opportunities.

PageStart offers partners a simple, turnkey program that provides the fastest way to start selling, servicing and supporting MPS opportunities. Designed with a simple pricing structure that includes a flat monthly fee for hardware and services and a cost per page (CPP) charge for each mono and color page printed, PageStart removes the risk and costs required that are normally associated with developing a basic MPS program. Partners will also benefit from higher margins and locked-in revenue streams over the life of the agreement, providing a way for channel partners to improve customer acquisition, penetration and retention while eliminating the customer’s costly burden of service and support.

For channel partners who require additional support, OKI Printing Solutions (www.okiprintingsolutions.com/us) will introduce two additional engagement models, later this year; FleetAssist for partners who may have MPS opportunities but need assistance setting up their infrastructure and FullAccess, a comprehensive partnership that includes complete access to infrastructure, methodology and resources that will minimize cost, risk and time to market.

All OKI Printing Solutions’ products and services are built on parent company OKI Data Corporation’s history of leadership and innovation in color printing. It is based on printing technologies advanced by OKI Data Corporation, such as digital LED technology and Single Pass Color™. This technology allows OKI Data Americas to manufacture products that require fewer moving parts for increased reliability.

About OKI Data Americas, Inc.

OKI Printing Solutions products are backed by comprehensive support from authorized OKI Solution Providers and Dealers. OKI Printing Solutions is dedicated to being environmentally-conscious and supporting our customers' increasing focus on the environment. In support of those efforts, we offer customized printing solutions and multifunctional products that help our customers reduce their impact on the environment and increase operational efficiency.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers and thermal label printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $7.1 billion multinational corporation according to its FY 2007 financial reporting. Keeping its customers’ needs top of mind, OKI Data Americas is ISO 9001:2000 certified and offers a selection of ENERGY STAR certified products. For more information, please visit www.colormeoki.com.




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