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PaperSpecs - “A World of Alternative Papers” Webinar

2 Dec, 2009

PaperSpecs - “A World of Alternative Papers” Webinar

Palo Alto, CA (Dec. 2009) – The same kind of technology that brought us the customizable possibilities of digital printing has also quietly grown a world of paper alternatives– substrates made of synthetics like plastic or organics like minerals.

“Early adopters have found this new class of paper exciting, but most designers and marketers have hesitated because so many of their questions have gone unanswered,” says Sabine Lenz, CEO of PaperSpecs. “Our next Webinar “A World of Alternative Papers” will do just that!”

Guest speaker Bosy Colak, president of Strategic Responses, a company that helps to develop and launch digital synthetic solutions for various original equipment manufacturers will discuss:

- The different types of polyester and plastic papers
- The benefits and pitfalls of these alternative papers
- The environmental aspects of synthetic papers
- When to use an alternative paper
- How to successfully design with alternative papers
- Printing guidelines for digital and offset presses
- Finishing possibilities for synthetic papers

“The variety of end uses for synthetic paper is nearly limitless,” says Colak. “They feel like traditional paper, can be finished and printed like pulp-based paper, offer creative inspiration and have positive impact on the bottom line when used properly.”

This Webinar is perfect for designers, advertisers, marketers and media strategists who want to discover the world of alternative substrates and how to print and design with them effectively. Tuesday, December 15, 2009 2:00 p.m. Eastern (11:00 a.m. Pacific)

Thanks to the generous support of Xerox Corporation, the “A World of Alternative Papers” Webinar is free. Space is limited, so reserve your seat today at www.paperspecs.com/webinar.

About Bosy Colak
Bosy Colak is currently president of Strategic Responses, which helps to develop and launch digital synthetic solutions for various original equipment manufacturers (OEMs). Colak spent 12 years at Xerox holding various sales and marketing positions and lead numerous development programs teams within the company including the development of the first plastic ID card to run on a high-speed printer, xerographic lightweight papers, specialty labels and numerous other applications that have now migrated to digital technology. He has been a regular speaker for some of the industry’s largest trade conferences on numerous topics from document solutions to the future of digital print.

About Xerox
Xerox is one of the world's leading providers of imaging supplies and paper – including toner, inks and print cartridges to various types of paper and printing materials. Xerox papers and specialty media include text and cover grades, coated papers, labels, transparencies, carbonless cut-sheet papers, business cards and more – all designed in the Xerox Media and Compatibles Technology Center to ensure optimal machine performance and benchmark image quality.

About PaperSpecs
Paper professionals worldwide struggle to stay current with paper trends and changes to paper lines. This inspired founder Sabine Lenz to create PaperSpecs, the first independent and comprehensive Web-based paper database. Featuring more than 4,300 papers from over 70 mills, PaperSpecs helps designers and print buyers to make the perfect choice for their print projects in less than three minutes. Members also have access to the latest swatchbooks and mill promotions, as well as hands-on printing and paper tips. To become a member or get a free tour of the database, go to www.paperspecs.com. PaperSpecs also distributes a free weekly e-newsletter that shares valuable insight on specifying paper and print buying issues. PaperSpecs is THE online source for paper information. Current. Comprehensive. Convenient.

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