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Planar Expands Channel Distribution of Touchscreen Monitors Through Tech Data

3 Jul, 2006

Planar Expands Channel Distribution of Touchscreen Monitors Through Tech Data

BEAVERTON, OR -- Planar Systems, Inc. announced a distribution agreement with leading IT products distributor, Tech Data Corporation to expand the availability of its products, services and support to target customers. Planar's wide range of LCD touchscreen monitors, also available in open-frame kiosk displays, are specifically designed for OEMs, integrators and value-added resellers (VARs) targeting the growing markets for point-of-sale and point-of-purchase systems in the retail, hospitality and food service industries.

"Point-of-sale applications in the retail and hospitality markets represent a significant growth opportunity for solutions providers looking to sell higher-margin technologies to new market segments," said Annette Taber, director of Tech Data's Advanced Technologies Group. "We are seeing demand for superior technology interfaces -- such as touchscreens, and Planar's full suite of touchscreen monitors will give our resellers a cost-effective solution that can easily be integrated into their customers' business environments."

With more than two decades of experience in the flat-panel display market, Planar has developed a responsive, value-added customer support model that gives channel partners easy access to troubleshooting analysis and solutions to bid opportunities. Throughout the next year, Planar also intends to increase its product offerings to continue to provide customers with best-in-class products and industry-leading service and support. "We built our solid reputation in the commercial channel by providing best-in-class warranty and customer service, such as Planar's 'bid in minutes' promise, in-house technical support call center -- a rarity in today's marketplace -- and free demo program for qualified opportunities," said Mark Ceciliani, vice president and general manager, commercial business unit, Planar Systems. "Tech Data's industry-leading service and attention to its resellers illustrate a harmonious customer service philosophy."

Planar's PT LCD line and LA open-frame kiosk displays are available in 15-, 17- and 19-inch models, with the option of resistive touch technology designed for attended environments, such as employee-operated systems, or rugged, scratch-resistant capacitive touch technology geared more for unattended environments, such as kiosks or price-check stations. As a stand-alone monitor, the sleek profile of the PT line -- available in black or white -- is ideal for applications where space is limited, such as a cash register environment. The embedded design of the LA line is designed for applications that require displays as part of the larger system, such as ticketing kiosks or gaming machines.

As added assurance for OEMs, integrators and VARs, Planar guarantees the performance of each touchscreen monitor with its Customer First three-year warranty, which promises two-day advance replacement for the PT models. Design and engineering support are available for the embedded LA models. All Planar touchscreen products are available through Tech Data. To learn more about Planar's touchscreen solutions, please visit www.planar.com or www.techdata.com.

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