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PrintFleet Collaborates with DocuAudit International to Offer Tailored Sales Training Services to Resellers

20 Feb, 2007

PrintFleet Collaborates with DocuAudit International to Offer Tailored Sales Training Services to Resellers

Ontario, Canada – PrintFleet Inc. has launched a professional services division, which now includes a custom sales training program developed in conjunction with DocuAudit International, one of the industry’s leading strategy, process and professional development organizations.

The concept of print management driven, Cost per Page programs reaches far beyond a simple software solution. The strategy planning, new company mandates and processes associated with successfully transitioning from a price based, ‘a la carte’ sales approach into a value added, consultative model, calls for serious commitment from the entire team at the dealership level and a proven sales and business training methodology from a partner who knows what is required to get the job done.

By working closely with Jim Salzer, President of DocuAudit International, a custom sales training component was created which equips salespeople with the knowledge tools and strategies to gain access to prospective high value accounts at the top decision-making level. With over 30 years in the office technology industry, Jim has worked worldwide with manufacturers, distributors, and resellers within the channel to help them develop and implement innovative sales and marketing programs.

After a successful launch of a technical training and custom marketing division at PrintFleet, it became apparent that a sales training component was the missing link. “We wanted to offer a form of sales development training that had a proven track record within a variety of business environments” stated Norman McConkey, President of PrintFleet Inc. “We turned to Jim Salzer and DocuAudit International because Jim has the industry knowledge and experience to develop content and deliver the necessary training required to execute, grow and maintain a reseller’s business under a solution selling model.”

“We are pleased to work with PrintFleet in delivering a solution focused sales process that brings value to customers while increasing sales revenues and profits for the reseller,” said Jim Salzer of DocuAudit International. “With a vast amount of resellers trying to enter the world of managed print services, success in a large part will be determined by having by the best prepared sales staff to approach customers and articulate these new programs and the benefits.” Mr. Salzer further stated, “We have entered into this relationship with Norm Mc Conkey and his great staff at PrintFleet, because of their desire to go beyond exceptional products and bring their partners a complete turn key package of services and support to help ensure success.”

Once a partner signs on with PrintFleet for the Optimizer Plus or Enterprise remote monitoring systems, technical training and custom marketing and branding programs begin. The sales training component is the final stage in the overall PrintFleet professional development process. This allows the dealership to launch their new program into the market place with the all of the technical, marketing and sales fundamentals to achieve long term success.

“Jim knows that one size doesn’t fit all with this style of training.” Mr. McConkey said. “He works to understand each businesses unique needs and challenges, and customizes the training curriculum to work within their corporate culture. We are proud to send an industry professional like Mr. Salzer into the field to work with our partners.”

For more information on PrintFleet Sales Training and professional services programs, please contact PrintFleet at +1 866 382 3820 or visit www.printfleet.com

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