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Ricoh Achieves Certification for Sales Training Curriculum

17 Jul, 2006

Ricoh Achieves Certification for Sales Training Curriculum

West Caldwell, NJ -- Ricoh Corporation has achieved certification from the Professional Society for Sales and Marketing Training (SMT), a non-profit organization dedicated to accelerating business results by improving sales and marketing performance, for the Sales Training Curriculum of Ricoh University, a corporate-wide employee training program.

The SMT certification, created in 2002 for both corporate and collegiate entities, involves a comprehensive, four-month assessment of the training programs, staff and progressive education paths used by corporations to prepare its salespeople. With this certification, SMT recognizes Ricoh as a corporation dedicated to the development and success of its sales staff.

The purpose of the SMT certification is to establish the important role that corporations play in the apprenticeship of its salespeople and to provide companies that meet certain guidelines in their employee development programs with recognition for their excellence. Given the clear evidence of Ricoh’s commitment to sales success, such certification should attract preferred sales staff and candidates to the company. In addition, because SMT certification also applies to collegiate programs, Ricoh is now part of a network that can establish direct connections with certified schools and create a “feeder system,” which links Ricoh to top students pursuing careers in professional selling.

“Ricoh is honored to have our education and training department receive the SMT certification,” says Beverley Patterson, senior director, Ricoh University. “Garnering this recognition not only makes us proud of the hard work we’ve put into our training programs, but also increases our visibility as a top developer of sales talent.”

Ricoh University, created to continuously help employees improve skills sets and stay abreast of the latest industry trends, is designed similarly to a college degree program. Employees can advance through levels of the Four Floor Selling Model by obtaining the appropriate number of credits at each level. Upon the completion of each course, employees are awarded a certificate of accomplishment for their work. The curriculum provides comprehensive and effective educational programs that contribute to the professional development of all sales, sales engineer and service professionals.

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