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Ricoh Announces Relationship with NASBA to Extend Channel Outreach

21 Aug, 2007

Ricoh Announces Relationship with NASBA to Extend Channel Outreach

West Caldwell, NJ,  – The Printing Solution Division of Ricoh Americas Corporation, today announced its relationship with NASBA, the Association of Channel Resellers that will enable Ricoh to expand its presence and further its commitment to the channel community. NASBA will help Ricoh connect to more than 15,000 of NASBA’s reseller members and 45 vendor partners.

NASBA has the single largest IT sales channel of its kind and Ricoh will be able to utilize its relationship to recruit more resellers, increase sales with existing resellers and create broader exposure of Ricoh’s brand, channel reseller programs and product offerings. Ricoh is committed to supporting NASBA’s reseller members and providing them with innovative and award winning black & white and color laser printers, low-end MFPs, document management solutions and services.

“NASBA’s goal is to help Ricoh reach out to our reseller members and extend its market presence,” said Robert Danese, Executive Director, NASBA. “We have a significant, qualified community of resellers who will be closely matched with Ricoh’s needs, ensuring a positive relationship for both parties.”

"Aligning ourselves with NASBA is an important step to aide in the growth of Ricoh Americas Corporation” said Ann Moser, senior vice president of the Printing Solutions Division of Ricoh Americas Corporation. "We are excited about the opportunity to work with this organization to expand products and services to the channel community.”

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