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Ricoh to Place First Eco-Powered Electronic Billboard in NYC's Times Square

16 Jul, 2008

Ricoh to Place First Eco-Powered Electronic Billboard in NYC's Times Square

West Caldwell, NJ - Ricoh Americas Corporation announced that its parent company, Ricoh Company, Ltd. of Tokyo, will erect a sign in New York City’s Times Square that will be 100 percent powered by solar and wind power. The electronic billboard, the first ever to be totally powered by natural resources in Times Square, will be located at 3 Times Square at the corner of 7th Avenue and 42nd Street.

The sign, which is 47 feet high by 126 feet long, will be illuminated by floodlights and powered by 45 solar panels and 4 turbines for wind generation. By using all natural energy sources, Ricoh will reduce the amount of CO2 usage by 18 tons per year. If there is not enough solar or wind power, the Times Square sign will not be illuminated. Ricoh also currently has a similar eco-powered sign in Osaka, Japan, that uses 100 percent solar and wind power.

“Ricoh is pleased to have such a large presence in Times Square, but we are even more excited that we will be able to do so without the need for an electrical power source other than those provided by natural resources,” said Kirk Yoshida, Deputy President of Ricoh Company Ltd., and Chairman & CEO of Ricoh Americas Corporation. “By having the eco-friendly sign in Times Square, Ricoh will not only be able to promote our brand, but also show to the world that we a leader in environmental conservation and at the forefront of sustainable environmental management for years.”

Environmental preservation has been a top priority for Ricoh for over 30 years. In 1976 Ricoh established an Environmental Protection Group that works to keep Ricoh’s environmental goals and strategies as a key consideration when planning, developing, designing and promoting new products and services. Out of this group, Ricoh developed an Environmental Action Plan that envisioned society in 2050 and its impact on the environment and business operations, concluding that companies need to develop specific action plans by focusing on the environment in the long-term. Through this program, Ricoh will be able to help businesses maintain operational efficiencies and at the same time reduce their carbon footprints.

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