Ricoh's Environmental Marketing Receives Five Design Awards23 Jul, 2008
Ricoh's Environmental Marketing Receives Five Design Awards
West Caldwell, NJ, July 21, 2008 – Ricoh Americas Corporation, a leading provider of digital office equipment, announced that it has received five prestigious awards for its environmental marketing materials. The awards were given by leading design publication Graphic Design USA, the Art Directors Club of New Jersey, and the Association of Marketing and Communication Professionals.
The posters and POP (point-of-purchase) displays detail Ricoh’s recycling programs, ENERGY STAR qualified devices, and software solutions that reduce paper and energy usage. Produced by Ricoh’s Environmental Marketing & Communications Group and designed by Morris/Weber, a New Jersey-based advertising firm, the series feature large vibrant images of flora with text that conveys Ricoh’s commitment to the environment while promoting the “total green office solution” mantra that guides the company’s eco-initiatives.
“Environmental preservation has been a top priority at Ricoh for more than 30 years, so we are very proud to be recognized in the design community for our achievements with our latest poster series and POP shelf displays,” said Carla Cicco, director, Environmental Marketing and Communications, Ricoh Americas Corporation. “This year’s materials exceptionally communicate Ricoh’s sustainability efforts to its employees, dealer partners and customers.”
Graphic Design, USA, (GDUSA) selected Ricoh as one of its 2008 American Inhouse Design Award recipients out of more than 5,000 entries. Each year, GDUSA recognizes corporate, non-profit and institutional in-house departments that create high-quality, innovative promotional materials and features them in their Awards Annual. This year, Ricoh was recognized at the Art Directors Club of New Jersey (ADCNJ) with two Certificates of Excellence; the materials were selected from more than 600 entries to be featured in the ADCNJ’s 45th annual art exhibit. Finally, in its international competition honoring professionals involved in the creation of traditional and emerging media, the Association of Marketing and Communication Professionals gave Ricoh’s POP displays the Gold Medal honor and awarded Honorable Mention distinction to its poster series in the 2008 Hermes Creative Awards program. With more than 130 entry categories, AMCP’s program features the best and brightest in the marketing communications industry and draws submissions from across the globe.
Ricoh established an Environmental Protection Group in 1976 with the objective of keeping Ricoh’s environmental goals and strategies as a key consideration when planning, developing and designing new products. The group has concluded that companies need to develop specific action plans by focusing on the environment in the long-term. By taking this action, Ricoh is helping organizations maintain operational efficiencies and at the same time reduce their carbon footprints.