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Sharp Continues to Take Action against Counterfeit Fax Machine Consumables

23 Nov, 2004

Sharp Continues to Take Action against Counterfeit Fax Machine Consumables

Sharp Electronics Corporation, through its parent company, Sharp Corporation, has recently concluded a two and a half year anti-counterfeiting initiative that began in the United States and ended in Singapore last month.

In 2002, Sharp initiated lawsuits in Texas, New York and New Jersey against distributors and dealers who sold counterfeit consumables used for certain types of Sharp fax and multifunctional machines. These consumables were packaged in a counterfeit copy of the Sharp packaging and illegally used the SHARP trademark for models UX-15CR and UX-3CR. In these lawsuits, Sharp seized approximately 50,000 units of counterfeit consumables.

Committed to finding the source of the counterfeit consumables, Sharp traced the counterfeit consumables seized in the United States to Singapore. Through its parent company, Sharp Corporation, Sharp successfully pursued legal action against multiple defendants in the High Court of Singapore. The defendants in Singapore recently settled with Sharp Corporation by paying a settlement fee and agreeing to an injunction whereby they would refrain from infringing the SHARP trademarks and passing off or assisting others to pass off goods that are not original Sharp products.

"The supply business is the profit lifeline in the document products business," said Stewart Mitchell, Senior Vice President and General Manager of Sharp's Information Systems Group. "The outcome of every branch of this case sends a message that Sharp will take all necessary steps to protect its brand, business, and customers," he said.

The international law firm Pillsbury Winthrop LLP directed these lawsuits in the United States and Singapore.

Sharp is committed to combating aggressively any counterfeiting of its products and will seek to hold responsible any individuals or entities that seek to profit from the sales of counterfeit products at the expense of Sharp and its customers. Sharp will continue to protect the reputation of its Sharp brand by seeking civil and criminal penalties against anyone believed to be trafficking in counterfeit SHARP consumables. In an effort to prevent the production and distribution of counterfeit products, Sharp has begun using state-of-the-art holographic stickers on its consumables. These genuine Sharp consumables are available in the United States from Sharp's authorized distributors and retailers.

Distributors, dealers and retailers who carry SHARP consumables and want to confirm their authenticity are encouraged by Sharp to contact the Imaging Supplies Coalition for verification under its "When in Doubt, Check It Out" program at 2123 Dune Drive, Avalon, NJ. 08202 (phone: 609-967-3222); (www.isc-inc.org).

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