Sostilio Forms New Consulting and Research Company for Office Equipment Market3 May, 2002
Sostilio Forms New Consulting and Research Company for Office Equipment Market
equipment industry analyst, Bob Sostilio,
has formed Sostilio & Associates International (SAI) to provide office
equipment manufacturers and resellers with highly accurate and straightforward
products and market analyses.
will focus on black and white and color copiers; laser and inkjet printers;
facsimiles, networkable multifunctional peripherals, digital duplicators and document management software.
services will include strategic analyses of evolving technologies, studies of
end-user acceptance issues, and product launch preparation, including planning
and implementation. The company
will also create strategic business plans to increase market penetration,
develop methods to migrate sales strategies and analyze of marketing and product
has been formed to provide manufacturers and resellers with a more up-to-date
model and a more useful understanding of the market within which they operate.
“The office equipment market is becoming more complex by the day,”
said Sostilio. “The conventional approaches of looking out five years and
making assumptions no longer applies. End
user attitudes can change direction suddenly.
Today, the end-user’s chief priority may be to optimize an existing
investment in digital equipment. At
the same time manufacturers and resellers want to sell more new equipment.
Reconciling these attitudes is critical.
I expect to be working with manufacturers and resellers who want to
immediately improve their ROI and channel growth by taking advantage of
Sostilio has 32 years in the office equipment industry, holding senior
management positions with leading manufacturers and research and publishing
organizations. Most recently he was
the senior group service director at CAP Ventures a market research firm where
he established and managed the Converging Digital Peripheral Service of North
America and Europe. At CAP Ventures he also established the multifunction market
segmentation by environment and core functionality. Joining CAP Ventures in July
of 1996 he managed teams of industry analysts and senior consultants in the U.S.
and Europe, focusing on conducting research in the area of convergence of office
equipment. Along with managing client inquiries and providing customized
consulting on black and white and color digital copiers, facsimile, network
printers and multifunctional devices, his Converging Digital Peripheral Service
provided forecasts of unit sales, populations and other trends in the personal,
workgroup and production environments in the US and Europe.
Sostilio has expertise in strategic planning, manufacturing, marketing, service,
product development and product planning within the office automation market,
including copiers, printers, duplicators and multifunctional products.
Prior to joining CAP Ventures, he held several positions at Ricoh Corp.,
including director of strategic planning, director of product marketing and
product program manager. At Ricoh
he organized and managed the initial launching of high-speed analog, digital
full color, and workgroup multifunctional copier-based products.
Prior to his tenure with Ricoh, Mr. Sostilio was the associate director at Dataquest's Copying and Duplicating Industry Service, and national OEM manager for Panasonic Industrial Company's Office Automation Group. He was also senior product manager at Kyocera Mita, national copier service manager for Monroe Systems for Business, copier service manager for Cybernet International, international service manager for Saxon Export Corp. and product assurance manager for Saxon Copystatics.