S.P. Richards Canada releases Enhanced E-content and relaunches iteminfo.ca4 Mar, 2009
S.P. Richards Canada releases Enhanced E-content and relaunches iteminfo.ca
March 3, 2009 - S.P. Richards Canada has released their new Enhanced E-content to industry system providers and their customer base. The new Enhanced E-content addresses a number of key areas that include improving and expanding the database of images, product-related information, search capabilities and product indexing. “We are extremely excited to provide our Canadian customers this significantly improved e-content”, said Paul Gatens, S.P. Richards Director of Marketing Information. “This new e-content has the potential to increase a dealer’s sales and customer retention by dramatically enhancing their customer’s online experience.”
Benefits of the new Enhanced E-content include product specific images, quicker and more intuitive product searches, cross sell and up sell suggestions, and category specific attribute templates that make possible side-by-side item comparisons.
In addition, the company announced the relaunch of their product information website, iteminfo.ca. The new iteminfo.ca harnesses all of the enhancements associated with the new E-content and demonstrates the improved user experience enabled by the advanced functionality. Dealer can contact their systems vendor or S.P. Richards Sales Representative for additional information on how to participate.
S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, and Elite Image. The company operates 43 Distribution Centers in the United States and Canada.
Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2008 revenues of $11.0 billion.